salesnerd
WR Officer
2
Head of Growth
Need? Probably not.ย 

Use? If it's good, yes, I absolutely use it. And I recommend you do the same. I know I might get shit for it here, but a good marketer makes your life a lot easier. If your marketing team is providing you with high quality content (case studies, 1 pagers, etc.) then you'd be a fool to not use it.ย 
businessdevelopment
Opinionated
1
Distribution Lead
100% agree!
jhgins
Member
2
Director of Enterprise Sales
It depends on the company you work for and the general content that is available to you. Social posting from 1st party and 3rd party sources can help raise awareness in the sales cycle.ย 

I would agree with corporate bro in general that marketing provides less value than perceived by the marketer directly. If they provide strong collateral it is a plus to the sales cycle (this goes for both internal and external materials).
SalesPharaoh
Big Shot
1
Senior Account Executive
If relevant i use it especially in follow-up mails 3rd follow-up cadenceย 
Cepacol
Opinionated
1
BDR
If I sold gluten-free stuff I would definitely use
CadenceCombat
Tycoon
0
Account Executive
Iโ€™d say itโ€™s definitely more of a โ€˜nice to haveโ€™ for me than an absolute necessity but Iโ€™ll the better the collateral, the more likely I am to use it.
5

Do you actually use sales collateral that Marketing creates?

Question
11
Do you actually use sales collateral that Marketing creates?
13% 100% of the time
48% Usually, but I make my own edits and add/remove content as needed
20% Sometimes, but they rarely get things right
20% LOL, no
46 people voted
5

What personas buy from LinkedIn (other than sales or marketing).

Discussion
7
7

I sell those leads Marketing is sending you

Discussion
13