SaaSguy profile picture
SaaSguy profile picture

SaaSguy

Account Executive

Tycoon
Big Shot
Politicker
+8

Do you send RBE's to prospects?

My company gives us an easy way to send RBE's to prospective customers/customers and some managers really push for their reps to utilize this (mine seems indifferent about it). I personally have not done it and hit my numbers just fine- am I missing out? What RBE's are ya'll sending out?

Do you send RBE's to prospects?

Attached poll
*Voting in this poll no longer yields commission.
👑 Sales Strategy
7

19 comments

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looper1010
Celebrated Contributor
3
Solutions Specialist
What's an rbe?
SaaSguy
Tycoon
2
Account Executive
A "relationship building extra" basically a gift could be a uber eats giftcard or company swag to a bottle of booze.
slaydie
Big Shot
0
Account Executive
Thanks! Had the same question...I guess we just say gifts at my company lol
looper1010
Celebrated Contributor
0
Solutions Specialist
Ah, thanks!  Then we have a small budget for that but rarely used.  Only when necessary.
slaydie
Big Shot
0
Account Executive
Yeah, we have a small budget too but hardly anyone uses it. I have done big gifting campaigns in the past and they never bring in that much $$ if any so I've strayed away
CoorsKing
WR Officer
1
Retired King of the Coors Knights
I have seen about a billion acronyms in my time but this one is new to me. If I guess... Role Based Email? As in sending automated emails based on someones title?

Personally I always opt for the tailored targeted approach rather than a canned sequence.
funcoupons
WR Officer
4
👑
Raging Big Erection? 
SaaSguy
Tycoon
1
Account Executive
Relation ship building extra- basically a gift
CoorsKing
WR Officer
2
Retired King of the Coors Knights
Holy hell I would not have guessed that. I don't send gifts to cold prospects, never seen that work well. Obviously will take in cycle people to events/dinner and stuff though, but never send stuff as an outbounding tactic.
CuriousFox
WR Officer
1
🦊
Rules Based Engine? Relationship Building Emails? Really Big Elephants?

WTF does it mean?
SaaSguy
Tycoon
1
Account Executive
RBE= Relationship building extra (a gift), my bad I thought that terminology was pretty ubiquitous in SaaS
CuriousFox
WR Officer
2
🦊
I am not in SaaS. Sounds like something Marketing came up with 😆
SaaSguy
Tycoon
1
Account Executive
lmao SaaS is an acronym for "Stupid Ass Acronyms Suck"
CuriousFox
WR Officer
0
🦊
😆😆😆
slaydie
Big Shot
1
Account Executive
lol totally a marketing play
justatopproducer
Politicker
1
VP OF SALES -US
Never, either my solutions and myself do it for them or they don’t. I would never buy someone. Now I would send a thoughtful gift to my favorite accounts, but thats after they buy because I like making people smile/happy without the expectation of something in return.
Feds_Watchin
Politicker
0
AE
Bet
ChicagoCloser1717
Politicker
0
New Business Development Representative
Marketing at my company is super into those (although I hadnt heard them called RBEs) but I always found the leads generated from them to be subpar. Usually people just taking the call for the giftcard not necessarily ready to buy or in the market.
CRAG112
Valued Contributor
0
Account Executive
How many bribes in total have ever closed a deal for you?

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