Do you think the Recession has made Sales and Marketing more aligned?

I would say, I see people from Sales and Marketing talking the same language? Was wondering if this is something you guys have been experiencing?

🔥 Revenue
17
braintank
Politicker
3
Enterprise Account Executive
No, marketing sucks
antiASKHOLE
Tycoon
3
Bravado's Resident Asshole
Marketing will never align with anything. They can’t even line up with their zodiac of which they study constantly.
Gasty
Notable Contributor
2
War Room Community Manager
Temporarily. Somewhat. Yes. Maybe..

Actually No
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Marketing here hasnt't changed. They are still not generating the leads that they should.

We do have some pretty good initiatives finally underway here, but I'm also not holding my breath.
jefe
Arsonist
2
🍁
Unfortunately the recession has made a lot of them align-up for unemployment
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
Short answer - no.
CuriousFox
WR Officer
1
🦊
😒
TennisandSales
Politicker
0
Head Of Sales
i HIGHLY doubt it.

they maybe speaking the same language, but they dont have alignment on the same metrics!

until sales and marketing can be aligned under the same metrics they will NEVER be aligned.

until marketing can stop being measured on "leads" and be measured on revenue generated then sales and marketing will always be mis aligned.
DungeonsNDemos
Big Shot
0
Rolling 20's all day
Marketing still kinda does there own thing
Kosta_Konfucius
Politicker
0
Sales Rep
Not really
playerone
Politicker
0
Regional Account Executive
Marketing is just a big circle jerk. You should see the suggested subject lines they came up with during our last meeting lol
FinanceEngineer
Politicker
0
Sr Director, sales and partnerships
No, marketing never does anything productive in the SaaS space. They take credit on SDR campaigns, but the base of them aren’t good anyway.
Ashing
Opinionated
0
Senior Account Executive
Marketing is hot garbage.
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