The War Room
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Do you think you have a good headline on your LinkedIn profile?

Disclaimer: part of my side job is to help sales people figure out how to use LinkedIn. I've been doing so for the past 8 years, and I started doing with my teams first. To be very honest, they figured it out before I did and I learned from them. I just got obsessed with it later on and figured out how to make money with it :)


That being said, one of the things I crashed into first was also the "weirdest / most challenging / it can get personal" part of a LinkedIn profile, and that's the headline. You know, LinkedIn used to (it still does it you allow it to) populate that with your current job position, so if your current job says "Account Manager", that's what it'll say. You can thankfully change it now.


The way I think of Headlines is that it is the first space where you can actually pitch (other than you background image) something. So, if you could pitch something to someone (the ol' elevator pitch thing), would you actually start with: "John Doe, Account Executive", or would you rather well, pitch?


So I created this matrix that has 2 axises: vertical for clarity, meaning how clearly does the text in your headline describe what you can do for your customer, NOT what your paycheck says, and horizontal for creativity, meaning how original / creative do you get when pitching.


You will also notice a line called "Threshold of credibility", which is basically the limit between a great headline and BS. Let me put this it way: "Helping customers achieve their financial goals" is good. Maybe not great, but good. "Saving customers from wasting money while realizing they can live better by eating, praying and loving" is just plain BS. I'm sure you can think of a few people that do that in their profiles...

What you see below is an example I used on a training I gave to a bunch of sales people selling in the HR / Sourcing / Recruiting space.


Tell me what you think, I can always use the feedback! And more importantly, where do you think your profile headline fits? There's a poll too, go ahead and vote!



How would you describe your linkedin profile headline?
Attached poll
*Voting in this poll no longer yields commission.
๐Ÿ‘ฅ Social Selling
๐Ÿ‘จโ€๐Ÿ’ป LinkedIn
9
funcoupons
WR Officer
+11
up in Fiji, under paddy
I roll my eyes so fucking hard when I see any of the language used in the "thought provoking" category.ย 
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
Agreed. And people who say things such as "email marketing enthusiast" or "passionate personalization professional." Now I just feel bad for you and I don't want to do business with you.
funcoupons
WR Officer
+11
up in Fiji, under paddy
Hahaha, so true. Comes off as so fake and desperate.ย 
alecabral
Arsonist
+8
Director - Digital Sales Transformation
You should see some of the stuff I have to deal with...favorite one? "Making children happy at night"...for a guy that sold glowing star stickers for bedroom ceilings.
Kinonez
Celebrated Contributor
+9
WR Enthusiast
I also hate when people put their titles, it feels like they are blowing their own horn. You should use your knowledge to teach shitposters how to become legends in the WR!
alecabral
Arsonist
+8
Director - Digital Sales Transformation
I would ask current legends to do that, they'll do better lol. But I hear you!
Kinonez
Celebrated Contributor
+9
WR Enthusiast
Why don't you become a legend and teach the new commers?ย 
Show 4 more replies
NoSuperhero
Politicker
+6
BDR
Yeah, I'm trying to sound more than what I am, just a cold calling sales rep. LMAO
Kinonez
Celebrated Contributor
+9
WR Enthusiast
ย  You are way more than a rep who does cold calling, you are what drives income into the org. Managers cost money, and they don't produce it, they are there to train the reps who are responsible to drive revenue that the AE's close.ย 
AlphaCharlie
Politicker
+5
Account executive
I think it's important to be creative, that's what stands out!
alecabral
Arsonist
+8
Director - Digital Sales Transformation
Yep, as long as you don't get TOO creative lol
poweredbycaffeine
WR Officer
+9
Bean Juice Drinker | Sales Savant
Let's all agree to stick to Practical and Inconsequential unless your company "employer brand" requires you to do otherwise.
alecabral
Arsonist
+8
Director - Digital Sales Transformation
That's a safe approach, but you can also look interesting without really bullshitting people. Thought Provoking is the hard one. Everyone gets weird on that one.
poweredbycaffeine
WR Officer
+9
Bean Juice Drinker | Sales Savant
What is your role, by the way?
Show 3 more replies
CuriousFox
WR Officer
+11
Needer of Life Alert
Mine is my title and I help x do y. I need to update it because I've been bored with it anyway.ย 
alecabral
Arsonist
+8
Director - Digital Sales Transformation
You could just put "Curious as a Fox" and boom. (?)
Jackywaky
Arsonist
+9
Master of Disaster
I'm more into quick concise msgs - "I help [segment] do X with Y". When you go into those wonder phrases embed with spooky language like "enthusiast" or "guru" feels like some weird Instagram sh1t.ย 
alecabral
Arsonist
+8
Director - Digital Sales Transformation
Agreed, and you just push people away!
Jackywaky
Arsonist
+9
Master of Disaster
that wording makes me fall into the threshold of credibility.ย 
Show 2 more replies
SalesGal
Politicker
+6
Account Manager / FSR
I rarely give people's headline much attention. I rather see detailed sales experience for example. Unless the headline is full of emojis...that's just annoying.ย 
alecabral
Arsonist
+8
Director - Digital Sales Transformation
good one, I don't like emojis there either.
theroyalmasbaum
Sales Consultant
A recent job I had hired me because of my LinkedIn headline, which includes "Magician" and "Good Listener" lol.ย 
alecabral
Arsonist
+8
Director - Digital Sales Transformation
Ha! Well, there's always one ;)
cw95
Politicker
+6
Pricing Executive
My job title and headline makes no sense to anyone, It makes me sound really smart but I haven't a clue about anything that the title entails.ย 
alecabral
Arsonist
+8
Director - Digital Sales Transformation
Well, it's really about what other people get from it. If they get are getting something out of it you're fine!
cw95
Politicker
+6
Pricing Executive
V true!
3
LinkedIn profile visibility?
Question
5
What's your LinkedIn profile visibility setting?
+28
alecabral , ย  uncorpse , ย  verbalzzzzzz ย  and 28 people voted
*Voting in this poll no longer yields commission.
7
What it means to not have a profile picture on LI and think people will add you ?
Question
29
6
LinkedIn profile picticures
Question
12
LI profile picture
+33
beachNsales , ย  BlueJays2591 , ย  GDO ย  and 33 people voted