As podcasts have become more and more popular, I've noticed a lot of customers I am targeting and prospecting have come out with their own podcasts, and even specific people I am prospecting have been guests on podcasts or done podcast interviews. I'm curious if anyone is using this as part of their targeted prospecting and if so, what success have you had? Do you reference the podcast and ask questions about it to get their attention?
Do you use podcasts as part of your prospecting?
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