Back
The War Room
Question
Post

Do you write formal emails, or use lazy/shorthand writing?

We have this weird set up with former employees emails getting forwarded to the entire sales team which means I see all the cringe and horribly written cold emails.


Lately, I have been seeing A TON of "texting" type writing or shorthand writing, whatever you want to call it. For example, "pls" instead of "please" or using casual words like "Jeez".


Is this normal and I'm the odd one out for thinking otherwise?

๐Ÿ‘‘ Sales Strategy
๐Ÿ’Œ Cold Emailing
๐Ÿ•ถ Trends
8
BigMeech
WR Officer
+11
Coors Light Advocate
For internal emails I occasionally use shorthand. When I am 30 replies deep on a deal desk thread I stop giving a shit about grammar and formality.ย 

Externally though, I write like I am a god damn english professor at Oxford. I would immediately delete a cold email sent to me if it was typed out like a 13 year old did speech to text.
funcoupons
WR Officer
+11
Kahluapons
I think it's inappropriate for external emails unless you know the prospect very well and that's their preferred communication style, and even then it needs to be in moderation. I hate seeing emails to prospects that look like they're to your best friend on a Friday night...
beezechurger
Arsonist
+9
Intern
That's exactly what it comes across as, someone you know personally and are close with - which is never the case in a cold email! What the hell people, whoever is preaching this cutesy crap should be banned from sales.ย 
Justatitle
Politicker
+8
Senior AE
Super inappropriate and probably a turn-off to the buyer of your services. I don't get it, you are selling a service that is probably a significant investment and will take hours of the buyer's time to evaluate and you expect them to be turned on by trying to take shortcuts to peak their interest. the success rate has to be super low and you're just doing it to do it at that point.
beezechurger
Arsonist
+9
Intern
Exactly. So, you want me to spend 10s of thousands of dollars, or even hundreds, yet you can't write a complete sentence to me the first time reaching out?
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
If my first impression is "Pls pic a day for us to meet on my cal. Thx!", then I should quit.
beezechurger
Arsonist
+9
Intern
Don't forget to add a meme in there.
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
Why use a meme when you could use a gif of a high five?
Show 1 more replies
CuriousFox
WR Officer
+11
Needer of Life Alert
No. Cringe.ย 

Cold emails should remain professionally written. Not in text format.
funsales22
Politicker
+4
SDR
I think when sending out emails they should always be written in a formal and proper way. You always want to sound intelligent even if you have to fake it till you make it.ย 
7
powerful email call to actions. Make your prospects respond!
Advice
6
2
How many reach outs (email, call, LinkedIn, etc.) with no response does it take for you to take that prospect off your list?
Question
11
9
MEDDPICC Write Up
Discussion
12