Does "Social Selling" on LinkedIn work?

Question

It seems a lot of people say social selling is the wave of the future, and that everyone spends all their free time hanging out on LinkedIn. I get it is a fantastic platform and I've used it to make connections, but the idea that posting content will bring people into my orbit seems like a farce. Most C-level execs I target barely have a profile page....

Accepted Answer

I think it can work. There's a fine line of creating valuable content and looking like you're desperate for any kind of views/communication.

Answer

I have seen success out-bounding on LinkedIn, yes.

Answer

I know someone (they are actually in here but I don’t think they visit often) who absolutely gets business this way. He’s very, very good at it - and not the “influencer” bs kind of way. His posts are all text, no emojis, no fluff. Short, sweet, explaining the complicated industry one point at at time. He posts every day.

I haven’t seen anyone else be as successful.

Answer

I connect with every prospect I meet as a way of humanising myself and engage with their posts, but it's definitely a minor part of my process. LinkedIn is more a personal brand builder than a sales tool for me.

Answer

I normally always add the person I am prospecting, maybe a week after first contact. If they accept, I then tend to see how active they are on Linkedin. E.g, if you can never get close via a phone call, it might be due to them preferring email/linkedin. I will like a few of their posts and maybe comment once in a while and then send them a message. Very few and far in between with it working but just another touch point to get in their heads!

Answer

Ive had some success interacting with prospects posts in building rapport. Unless your content is very good and curated to prospects interests it doesn't help too too much.

Answer

People are successful with it. But it s not for me, tbh

Answer

Interesting one this is, I personally don’t rate it. Don’t get me wrong I have made some great contacts on there but nothing quite beats picking the phone up or knocking on their door

mastersfan

Does "Social Selling" on LinkedIn work?

11 comments

mastersfan

Does "Social Selling" on LinkedIn work?

11 comments

Related posts

Do you follow your boss on social media? (Besides LinkedIn)

Using the lame "personal stories" in LI social selling (Yey! or Nay!)

Social Selling for BDRs