Don't connect and pitch

Even as a rep I get sales people that connect

and immediately pitch me on their product or service without any relevance to what I do

This is a stain on all of us as the classic pushy car sales guy but for social

Instead, create your working list of relationships you want

It will take a month or so to get started but I source half of my business from Linkedin without having to connect and pitch

I typically connect with 10 people per week and immediately look at their activity

I will comment, like and see if anything they talk about is relevant to what I do or can help with

Then I will send a quick voice note about their posts or interests 15 seconds tops

I keep that connection for about a month before sharing something I think they may find valuable (not my product)

If they engage during this process at all I will eventually message them with how I can help the typical problems their role faces with an easy opt out to stay as connections

Repeat process and post yourself

You have a winning strategy that most reps on your team wont act on

My coworkers miss out on tons of leads that message me directly because they have seen my content

I have 3x their pipeline because of it