Let's talk about email templates. I personally hate them, and think that they are more of a Marketing thing than a Sales thing... First off, how many emails that are obvious templates do YOU PERSONALLY open on your phone? Probably close to zero. Secondly, it doesn't actually take that long to write a personal email to someone that is 100% personalized. and Finally, (and perhaps most importantly) your goal should be to get this person on the phone or screen, period, so your message should be short and to the point anyway... (no need for value prop, just get the meeting)
Thoughts on templating emails in sales? Do you hate em? Love em? whatchyou got?