23 comments

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SalesSpectre
Opinionated
4
AE
Question: your CRM doesnt track opens, clicks, etc?ย 
Rissole
Fire Starter
3
BDR
Salesforce is my CRM however the current software being used by the company is Cirrus Insight which has been integrated with salesforce for email tracking, I find it's not very effective
SalesSpectre
Opinionated
2
AE
interesting. To answer your question yes I do. Hubspot is our crm and it shows me in gmail and in Hubspot on the contact record if an email was clicked or opened. I use that pretty often. As an example I might use a large volume of opens to quickly call or send a quick follow up email. Or if that prospect has been prospected for years and they never open emails...that tells me that email is not a good chanel and I should cold call them or try linkedIn as a better chanel to get a hold of them. Or maybe get their attention by sending a "who is in charge of your xyz strategy?" to one of their colleagues hoping that they might forward it to that person or get their attention in a round about way. Thats a couple ways I use that data.ย 
Rissole
Fire Starter
1
BDR
That would be ideal, might suggest this to our SF Engineer to implement because that would be great to see historical open rates etc.
SalesSpectre
Opinionated
0
AE
That insight helps you make better decisions. Definitely recommend.Especially if your prospects are getting emails from your marketing team too. You have all that data. If they never opened a marketing email or haven't in the last 6 months? im not going to waste time personalizing an email..im going straight for phone, LI, or some other approach.ย 
BigCheese
Notorious Answer
1
Agency Recruiter
Also use Salesforce with Cirrus integrated into our email (google). Almost half the time it turns itself off, and half the time itโ€™s not tracking anything in Salesforce. Cirrus sent out a survey not too long ago and I scored it poorly, prompting an email from a CSR. Dude basically just said, โ€œnothing we can do about it.โ€

Would love an alternative.
MoFo
Fire Starter
0
BDM
HubSpot is, hands down the fโ€™n best CRM.
I was on HubSpot and loved it - and moved to a company using SAP (not an actual CRM) ย 
I was gonna quit but, luckily, management is moving to SFDC
still not HubSpot but I hope itโ€™s better. ย Never used SalesForce but itโ€™s gotta be better thanย 
Dynamics right?
BigOak
4
Business Development Manager
I believe all sales professionals should have an email tracking system. In the past, I have used both Hubspot and Salesforce. In terms of tracking emails, I believe that Hubspot tracking is easier to track on the CRM, opposed to linking Cirrus with Salesforce.ย 


What are your thoughts?ย 
Captain_Q
Arsonist
1
Sr. Account Executive
100%ย  Hubspot rocks.ย  ย I have set multiple appointments because I saw a cold prospect open and email.ย  I wait a couple of minutes and call...."Hey was just checking in."ย  ย Doesn't work all the time but when they are receptive it's pure gold.ย  ย "You wouldn't believe this, I was just thinking about you...."ย  ย  Gotcha!
Shortay0909
Opinionated
2
Senior Sales
I personally do not, so interested to hear what everyone's thoughts are
ARRisLife
Politicker
2
Account Executive
We used to use yesware now we use outreach. Itโ€™s helpful to know if and when prospects are opening your emails- can do a quick follow up call when they are ectย 
Rissole
Fire Starter
0
BDR
I agree!
Savagedoge
Tycoon
2
Account Executive
I've used Yesware in the past. All cadencing tools like outreach and Salesloft do this by default.

I currently use Hubspot to track opens, pretty simple.
Rissole
Fire Starter
0
BDR
Might have to check out hubspot!
SalesSpectre
Opinionated
0
AE
I think you actually can just get their chrome extension and connect it to your email for free. Worth checking out.ย 
Selichimorpha
Celebrated Contributor
1
Growth Executive
100% use email tracking software, it gives you insights as to whatโ€™s catching your POCโ€™s attentionย 
hiba2004
1
Student
It helps us in knowing if the other person has seen the mail or not or if he/she has left the mail on seen as well
PeterSwan
Opinionated
0
Sales Specialist
We used to use Outreach. We had special sequences for people who have opened emails more than 3 times.
Sales4what
Opinionated
0
Co-Founder & VP Sales @ PLURiTy
Theyโ€™re really helpful, googles add one are cool
too, the amount of times opened and location insight was usefulย 
softwarebro
Politicker
0
Sales Director
the start-up I previously worked for had one for the gsuite. It was awesome. The current company doesn't have one for outlook. Does anyone have suggestions?
Aaronjkeller
0
Chief Marketing Officer
We use HubSpot and thoroughly enjoy seeing the results, all the way down to what pages in a PDF proposal are viewed and for how long ... a good way to rethink / redesign our proposal structure.ย 
RahRahBooty
Executive
0
Business Development
Iโ€™ve used yesware in the past.ย 
sugardaddy
Politicker
0
๐Ÿฌ
If you do not have a fancy CRM system that can track emails, then you can use STREAK if you are a Gmail user. It works flawlessly, is free and can also be used privately too :-)

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