KGCanada profile picture
KGCanada profile picture

KGCanada

Senior Executive

Arsonist
Executive
Executive
+7

Empathy in Selling - Playbook or Reality

Worked at a place where management called an all hands and instructed us to read empathetic selling strategies and build playbooks around "selling with empathy".


Is an empathetic mind a sales tool, personality trait... is it important or just smoke.


Love your opinions below in the poll


Empathy in Sales is...

Attached poll
*Voting in this poll no longer yields commission.
👑 Sales Strategy
🧢 Sales Management
😎 Sales Skills
10

14 comments

Sort by:
CuriousFox
WR Officer
5
🦊
Empathy is absolutely an important trait to practice, especially in sales.

The ability to truly put yourself in the other person's shoes and see their feelings and thoughts is hard. It's super hard to let go of your personal thoughts and put the other person first. However, it's not impossible. This is the one of the best ways to establish and build trust.
mitts2
Politicker
2
Account Executive
Couldn't agree more. Really trying to understand the challenge / impact / value from the prospects shoes is crucial for building trust and strategically surfacing the value of the product you are trying to sell. 

Reading about empathic strategies is a good start but the best way to improve is to actively do it live on calls. No better practice than live calls. 
CuriousFox
WR Officer
2
🦊
Practice in your personal life as well 😉
KGCanada
Arsonist
0
Senior Executive
Its a growth area for me as well... embrace the human element.
thesecretsauce
Politicker
2
Business Development
Gary Vaynerchuk, is that you?
KGCanada
Arsonist
1
Senior Executive
...*sigh* you caught me spying on Corp... my true hero...
paddy
WR Officer
1
Director of Business Development
Empathy is bullshit. Sell your value and projectile vomit that shit all over their issues and how you can solve them. That's the most empathetic thing you can do.
KGCanada
Arsonist
1
Senior Executive
Appreciate you Paddy.  Need alternative views.
detectivegibbles
Politicker
1
Sales Director
Empathy is definitely needed. We're all human, with lives and stress and personal issues going on. 

Always be empathetic, you don't lose anything by doing it. 
KGCanada
Arsonist
0
Senior Executive
great insight.
GDO
Politicker
1
BDM
It is necessary to understand what pains to use and which ones are important. Understanding your client is the best way to sell them. Empathy means feeling what they feel. This is the best way to understand them. 
Blackwargreymon
Politicker
1
MDR
Empathy is bullshit. Sell your value and projectile vomit that shit all over their issues and how you can solve them. That's the most empathetic thing you can do.
Error32
Politicker
0
ISR
Only for B Players
Clashingsoulsspell
Politicker
0
ISR
Totally a Playbook

Related posts

7

Force Management, Gap Selling, Challenger?

Question
👑 Sales Strategy
19
Which sales methodology has been the most impactful for you?
54 people voted
5

How important is organizational culture to sale strategies?

Question
👑 Sales Strategy
12
5

Are any of us selling a truly proprietary product?

Question
😂
☁️
🏷
9
How secret is your product's sauce?
57% 100% disruptive, exclusive, patented & proprietary
43% Definitely repackaged & white-labeled
40 people voted
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
© 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.