Which market do you prefer selling into? pros and cons of both?
bobzauce
Enterprise vs Mid-Market?
14
I’ve done both and would take MM without a second though. Both have challenges, but Ent is a tough road, with little gratification along the way.
Mid market. Too much red tape with enterprise.
Mid-market. The perfect balance of length of sales cycle, deal size, and pressure.
I enjoy the chase and the strategy with Enterprise. The long sales cycles are the bummer.
I prefer Enterprise. The old joke of SMB/mid-market fretting over $5k while Enterprise cuts a check for $500k without blinking is so true.
Enterprise.
Mid-market is great for sales cycle and winning market share. ENT takes too much time and too many risks of the deals not converting after a ton of effort.
I like mid market a lot better, it’s easier to get a hold of a CEO or other C lvl individuals and the sales process are a lot shorter.
Never done ent. But looking at the comments I should not aspire it either
Definitely Entreprise. I like the challenge of having/navigating multiple stakeholders and strategy in targeting the accounts.
About to transition out of mm and having some second thoughts with these comments... but for me, I'm tired of bickering over <$20k orders. It's distracting and time consuming when there are bigger fish to fry. Would rather focus on a handful of decent sized opps.
Enterprise. However agree with paddy there is a lot of red tape, still enjoy it more than when I sold into mid-market
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What are they key differences? Which one would you prefer and why?
32%
SMB
68%
Enterprise
233 people voted
12 comments