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Experimenting on LinkedIn

Experimenting over email with A/B tests has been common at companies I’ve worked at but I haven’t seen anyone actively tracking how they’re performing with different types of connection requests on LinkedIn.


Curious to know how my fellow soldiers are tracking their different types of messaging on LI and when you decide it’s time to adjust.

🔎 Prospecting
👑 Sales Strategy
☁️ Software Tech
1
LordBusiness
Politicker
+7
Chief Revenue Officer
I’ve found my highest connection rate is by just sending a blank connection request. 
tentativeonthecalendar
Fire Starter
+2
Business Development Representative
Interesting. Does that seem to yield good conversion from connection to first meeting/demo?
CuriousFox
WR Officer
+11
Needer of Life Alert
Every connection request I send has a personal message. I don't accept people that don't put any effort into a message, so why should they accept me if I did the same?
fuzzy
Notable Contributor
+21
CMO (Chief Meme Officer)
We A/B test almost everything. Calls with Voicemails, Calls without. Messages, Connecting with notes, without. It definitely depends on persona, timing, and product as well. 
tentativeonthecalendar
Fire Starter
+2
Business Development Representative
Very cool! As I'm early in my career I'm never quite sure when is too soon to abandon a certain tactic and when I'm holding on to something that isn't working. Given the amount of testing that you do, do you follow any number of prospects contacted (or other metrics) that tell you when to change tact?
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