False titles on LI

I see a lot of AEs that call themselves directors or sales leaders on LI, basically bumping their title up one level. Would you do that? What do you think of it? Unethical?

I also see directors/sales managers listing themselves as VP of sales as well.

I reached out to an old colleague who called himself the enterprise director at a prominent company. Somehow, I ran into his colleague and he said "what? Dudes an ae."