In my experience as a cold caller on a dialy baises I learned many strategies that have helped me overcome the fear of cold calling, one of them being the fact that you must keep in mind who you are calling is an actual human being just like you. Though it may seem simple we must always keep in mind we are calling normal people just like you and I. Ceo, VP, CRO, CFO, all the O's... It is highly importnat to add value for them to ever be interested BUT remember we are all just living beings on the same planet who in the end have common goals and interests (most the time) and have needs just like anybody else.. overmcome "sales fear" and "cold calling fear" with this in mind everyday.. Willingness is everything, Best of luck to all! Any thoughts?