"Find and Focus On Your Prospect’s Hopes and Fears: How To Uncover Your Prospect’s Emotional Hot Buttons And Use Them To Grab Their Attention "
Fearless Cold Calling - Paul Borgese [PDF]
https://drive.google.com/file/d/1vgscoIQhn_fj-o2rL141B49lyVKpMQtW/view?usp=sharing paul-borgese-fearless-cold-calling.pdf
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