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G2 badges๐Ÿ’๐Ÿฝ

Just got an email from marketing that we received 20+ badges for Spring and we gotta update signatures, LI cover picture and what not.


First time we got a bunch of badges, I was excited. After a year now, I know pretty much every decent company in a particular vertical is getting a handful of these. Meh

Do G2 badges mean anything to you?
Attached poll
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๐Ÿ‘‘ Sales Strategy
โ˜๏ธ Software Tech
๐Ÿค“ Sales Tech
6
CadenceCombat
Tycoon
+13
Account Executive
Actually not familiar with G2 badges. Whatโ€™s the deal?
Savagedoge
Politicker
+7
Account Executive
So G2 gives out badges to companies/softwareโ€™s every summer, winter, spring and fall based on reviews they receive, number of unique visitors and a bunch of stuff. Some badges we received are momentum leader, high performer mid market, easiest set up, easiest to do business with, so on! Itโ€™s like Bollywood awards season here in India. Everyone takes an award home๐Ÿ˜‚
CadenceCombat
Tycoon
+13
Account Executive
Very cool. Thanks for sharing.
LordBusiness
Politicker
+7
Chief Revenue Officer
G2 is for the most part pay to play garbage. They are a good place to house positive customer reviews though. A lot of buyers love reviews, so keeping them flowing is a good thing. The rest of G2s offerings are pretty much garbage timeย 
MajorB
WR Lieutenant
+3
AE
Paid for by marketing to put in your competitive slide deck. V meh.ย 
Smithy
Politicker
+4
Director of Sales
I think it's great if your company is the top-ranked in their sector, but other than that the badges are mehย 
Selichimorpha
Politicker
+6
Growth Executive
Honestly we get these all the time and it doesn't really mean much when all the competitors in the space can boast about getting G2 awards too
Captain_Q
Arsonist
+8
Sr. Account Executive
Are these like the GPS chips Bill Gates put in the vaccine?
chef
Good Citizen
Account Executive
I echo that these are only really relevant if you're number 1. If you're not, it helps to filter down by vertical or business size if there is a particular niche in which you do well.ย 
exec
Catalyst
+5
Account Executive
g2 is a bunch of bs, sure - I agree with everyone else... but what is marketing? who doesn't have a bunch of big name logos and badges on their website? it's all part of the game!
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