G2 badges๐Ÿ’๐Ÿฝ

Just got an email from marketing that we received 20+ badges for Spring and we gotta update signatures, LI cover picture and what not.


First time we got a bunch of badges, I was excited. After a year now, I know pretty much every decent company in a particular vertical is getting a handful of these. Meh

Do G2 badges mean anything to you?

Attached poll
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๐Ÿ‘‘ Sales Strategy
โ˜๏ธ Software Tech
๐Ÿค“ Sales Tech
9
CadenceCombat
Tycoon
1
Account Executive
Actually not familiar with G2 badges. Whatโ€™s the deal?
Savagedoge
Tycoon
2
Account Executive
So G2 gives out badges to companies/softwareโ€™s every summer, winter, spring and fall based on reviews they receive, number of unique visitors and a bunch of stuff. Some badges we received are momentum leader, high performer mid market, easiest set up, easiest to do business with, so on! Itโ€™s like Bollywood awards season here in India. Everyone takes an award home๐Ÿ˜‚
CadenceCombat
Tycoon
0
Account Executive
Very cool. Thanks for sharing.
LordBusiness
Politicker
1
Chief Revenue Officer
G2 is for the most part pay to play garbage. They are a good place to house positive customer reviews though. A lot of buyers love reviews, so keeping them flowing is a good thing. The rest of G2s offerings are pretty much garbage timeย 
MajorB
WR Lieutenant
1
AE
Paid for by marketing to put in your competitive slide deck. V meh.ย 
Blackwargreymon
Politicker
1
MDR
G2 is for the most part pay to play garbage. They are a good place to house positive customer reviews though. A lot of buyers love reviews, so keeping them flowing is a good thing.
Smithy
Politicker
0
Director of Sales
I think it's great if your company is the top-ranked in their sector, but other than that the badges are mehย 
Selichimorpha
Celebrated Contributor
0
Growth Executive
Honestly we get these all the time and it doesn't really mean much when all the competitors in the space can boast about getting G2 awards too
Captain_Q
Arsonist
0
Sr. Account Executive
Are these like the GPS chips Bill Gates put in the vaccine?
chef
Fire Starter
0
Manager, Enterprise Sales
I echo that these are only really relevant if you're number 1. If you're not, it helps to filter down by vertical or business size if there is a particular niche in which you do well.ย 
exec
Acclaimed Answer
0
Account Executive
g2 is a bunch of bs, sure - I agree with everyone else... but what is marketing? who doesn't have a bunch of big name logos and badges on their website? it's all part of the game!
MR.StretchISR
Politicker
0
ISR
I've seen all the hubbub about this on linkedin ect. I think it's less about offending people but more the psychological aspects of the question. I think what they're getting at is when you frame it as 'does this make sense?' The recipient is more apt to say yes because they don't want to admit that it might have been over their head or they need it broken down further (Barney style lol). I've thought a lot about it and although I have no idea what the data is or if there is any data behind it, I'm all for shifting the context of the question and making it about my ability to explain something.
Error32
Politicker
0
ISR
Iโ€™ve never run into any issues saying this. Most people understand that its just to confirm alignment and isnโ€™t meant to be condescending.
9

Belal Batrawy to the moon

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Hidden WR badges

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