Mr.Pickles

Sr. Customer Success Manager

G2 Crowd Reviews

Hello Savages - seeking some enlightenment here.

The company I work for recently mentioned is seeking to increase their G2 Crow reviews (Marketing and Sales departments to be specific). I work for an EOR enterprise and I'm curious to know an effective approach - if any - that you/your team has implemented in the past to engage this topic.

I don't see any issue asking for the review upfront after delivering an outstanding experience - something along the line: Liked what we did? It would mean the world if you let everyone know via G2 crowd about our solution... bla bla.

What are your thoughts? Any advice here? - Thank you.

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24 comments

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funcoupons

WR Officer

👑

Sounds like a question for Marketing

Notmyrealname

Politicker

Yeah but you know marketers can't handle contacting customers. If they had to the email asking for a review it would have 3,000 words, 6 hyperlinks, an embedded video, and every 2nd sentence would have a different font.

Jewcan_Sam81

Politicker

Account Executive

And not even the customer would show up

Notmyrealname

Politicker

Yeah. After vomiting all that content they'd forget to add a CTA. Probably just send them to another landing page with another form so they can report them as 4 mqls.

washedD1soccer

Politicker

Regional Sales Manager

Maybe offer some type of incentive for the customer if they review you? Otherwise, I don’t think most people will take the time to do a review.

Mr.Pickles

Arsonist

Sr. Customer Success Manager

Love it - thank you

bandabanda

Tycoon

Senior AE Mid Market

@Jackywaky I second this, that's what we've done and we've gotten reviews on other platforms.

Just about every company in my tech stack has sent me an email asking for a G2 review for an Amazon gift card ($25 or $50) and I've always said yes

Mr.Pickles

Arsonist

Sr. Customer Success Manager

That makes sense. Thank you for the insight

JC10X

Politicker

Senior Sales Manager

We can go deep on an approach - it's all about psychology and the power of identity. If you combine that to your message, boom.

Mr.Pickles

Arsonist

Sr. Customer Success Manager

Makes sense!

NoSuperhero

Politicker

BDR LEAD

these platforms position the top software by charging more, it's more how optimized the tags and categories can be for each individual company more than the messaging in there, you want people to find you in the search first

Justatitle

Big Shot

Account Executive

Companies are literally dumb. How is sales supposed to help on G2. Give them a year of the product to then come back and ask about their experience. This is a marketing and CS/AM task and they can fuck right off with their bullshit.

Mr.Pickles

Arsonist

Sr. Customer Success Manager

this is more like a end-to-end service.

Justatitle

Big Shot

Account Executive

It just seems strange from the way I picture it
- Sales sells the client
- CS takes over and holds the relationship
- 1 year later sales emails the client to ask for a review?

Maybe I have the wrong workflow

NoSuperhero

Politicker

BDR LEAD

Hey, I'm working for a marketing platform similar to G2, and just a little insider info, all paid business software directories like Capterra Sourceforge, G2, GetApp, and the sort all have the top listing as the highest-paid customer. The categories and how people search for your products is what makes these type of services work to generate leads that are actually looking to buy X type of software.

This means that yes it should be a talk with marketing, buuuuuuuuuuut, I have to say when marketing aligns with what sales need, the job for SDRs is much better.

Blackwargreymon

Politicker

MDR

Just about every company in my tech stack has sent me an email asking for a G2 review for an Amazon gift card ($25 or $50) and I've always said yes

Mr.Pickles

Arsonist

Sr. Customer Success Manager

Well noted - thank you!

Clashingsoulsspell

Politicker

ISR

Maybe offer some type of incentive for the customer if they review you? Otherwise, I don’t think most people will take the time to do a review.

Mr.Pickles

Arsonist

Sr. Customer Success Manager

I'm afraid we'll have to do it - kinda running an update here, we got 3-4 in the past month... which is nothing tbh

TennisandSales

Politicker

Head Of Sales

this is 100% marketing not sales.

As a salesperson the only review I care about is my self. if you care about getting recommendations on linked in then ask a prospect for that. (Only if you had a good relationship and they had a great experience of course) Let marketing worry about the G2 reviews.

Mr.Pickles

Arsonist

Sr. Customer Success Manager

Absolutely - 100%

Rox

Head of Sales

Sales - weave it in with pricing discussions or other areas in the interaction where there is some sort of attempt to exchange value. Onboarding support? Give us a great review. etc.

I'd also suggest it is a super easy tack on for support teams. They are the ones dealing with the day to day actual users of the software and it is good to condition them to proactively request reviews when customers express satisfaction.

Mr.Pickles

Arsonist

Sr. Customer Success Manager

Thank you! much appreciated

MR.StretchISR

Politicker

ISR

Maybe offer some type of incentive for the customer if they review you? Otherwise, I don’t think most people will take the time to do a review.

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