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Getting started on LinkedIn

Hey WR fam!


I've been on LinkedIn for a little over 2 years now and have spent majority of my time being a 'consumer'. I want this to change.


For those of you who create content, the biggest question I have is, how do you get started?


Is there a cheat sheet that you use as far as writing topics go or anything?


I just feel like I don't have much input that is already being cycled through the echo chamber.

๐Ÿค˜ Personal Growth
11
Justatitle
Politicker
+11
Mid Market AE
No cheat sheet just be authentic and youโ€™d be surprised how far it can go. Talk about the good and the bad openly and people will relateย 
Stratifyz
Opinionated
+9
Business Development Rep
When you say the good and the bad - are you meaning like within your current role or just life in general?
Justatitle
Politicker
+11
Mid Market AE
I try to keep it professional in what I put out there so the good and the bad with your job and challenges you face and overcomeย 
Show 1 more replies
poweredbycaffeine
WR Lieutenant
+10
Bean Juice Drinker | Sales Savant
If you are not A) Creating value for would-be-readers or B) Posting content because you want to share it, not because you feel like you have to keep up with a trend, then, by all means, post away!

Figure out your voice by listing out things you feel you have expertise in. Search those topics and see how others are leveraging the platform to talk about the same topics. Develop a unique perspective, and start tapping out some short, salient points.

Good luck!
Stratifyz
Opinionated
+9
Business Development Rep
I like that! No need to reinvent the wheel - just make it better.

I'm just curious because I'm in a sort of 'niche' SaaS space that I wonder if anyone is even out there creating content.
poweredbycaffeine
WR Lieutenant
+10
Bean Juice Drinker | Sales Savant
The less niche you are with your content the more valuable it will be to a larger audience. Sure, you can speak to your colleagues and your industry folks, but make it easily leveraged by all!
Show 1 more replies
Hornberger1
Good Citizen
Manager Demand Generation
- Add value
- Educate, don't sell
- Don't share too many links
- Comments are visible, use that to your advantage by engaging on content you want your network to see that you're about
- Post in the morning for max impressions, post in the evening if you want to stay unseen
- Like, comment, congratulate and engage with others. Be authentic with no ulterior motives.
- Remember selling comes through relationship, social is an additive to your already phone/email/in-person relationship

As far as figuring out what to post about... you need to first define who you want to talk to / who you want to engage with. Do you want a VP of sales to interact with it, a Marketing Manager, a Operations attendant? Once you know who you want to talk to the rest will come easy, just share your value props and common best practices, pitfalls, etc in their industry. Be their advocate and equip them with the information they will need to make a decision about your service or product, without mentioning your service or product too much.

Follow people doing what you want to do, other sellers in your industry and steal their ideas. Imitation is the sincerest form of flattery, but originality sets the biggest impression.

There's plenty more that goes into it (awareness, interest tactics) - but above is a good start. Just do it, posting is scarier on the outside. Something like 1% of all LinkedIn users post, you could suddenly be #1 in your market just by making an effort lol :P
Stratifyz
Opinionated
+9
Business Development Rep
Damn! Coming in hot with the goods.

Iโ€™m saving this because thereโ€™s just so much but thank you a ton for this.

I think thatโ€™s my biggest motivator as you mentioned at the end: being the 1%.

When people see and hear your name, it makes your life a little bit easier.
GDO
Politicker
+7
BDM
Iยดm not insto social selling, just because itยดs not something Iยดm comfortable with. Good luck!

1 think I can add: be authentically yourself!
Stratifyz
Opinionated
+9
Business Development Rep
Itโ€™s definitely tough and I can see how itโ€™s very easy to just be a consumer.

On the flip side, Iโ€™ve seen the incredible things that can come from putting your voice out there.

An evil battle we face!
beachNsales
Politicker
+4
Account Executive
Decide if you want to be an "expert in your industry" to show more value to prospects or if you want to be a Sales content creator.ย 
Stratifyz
Opinionated
+9
Business Development Rep
I would say more of the expert in the industry. There's enough sales content out there ๐Ÿ˜‚
beachNsales
Politicker
+4
Account Executive
thank god lol. share things relevant to your clients then. Doesn't always have to be an add for your product. could be trends happening.
Show 2 more replies
Ch
ChunkyButters
Politicker
+9
AE
You just kinda start. Just remember to try not to sell, and just provide value. Find a reason you're wanting to share that info.

I subscribe to 2-5 newsletters for industry news, and generally interesting topics. This gives me fresh material, and a good way to stay on top of what's happening and improve industry knowledge.

When I first started, it would be occasional posts of articles, or shares from prospects. Now, we have a growth team that has created a bank of posts to pull from.

Between that bank, and my industry subscriptions, I'm able to crank out 3-5 posts a week. The first couple weeks of that cadence it took 30+ minutes to create a post. Now, it takes 5-10.
Stratifyz
Opinionated
+9
Business Development Rep
I like this idea a lot. I just subscribed to some industry leaders. Never thought about this approach so thank you!
TheQueenofDiamonds
Valued Contributor
+4
Account Executive
Lol, start with that!ย 
Stratifyz
Opinionated
+9
Business Development Rep
Iโ€™m assuming you meant with how I started this thread?
iworkinchonies
Politicker
+4
Account Executive / Chronic degenerate
Samantha Russell provides good tips for getting started with content creations!ย  https://www.linkedin.com/in/samanthacrussell/ย 
Stratifyz
Opinionated
+9
Business Development Rep
Never heard of the name - checking it out!
SalesDonkey
Good Citizen
Business Development Manger
Here is what I have done and seen other people do successfully.ย 

1. Set a reasonable goal for new posts every week. (It doesn't have to be every day. Make it something you know you can reasonably do.ย 

2. Create content that you are passionate about or find interesting. This is also what makes you authentic.ย 

3. Respond to every comment and engagement. At least to start. You need to engage with people who like what you are putting out there. These conversations can also spur future content.ย 

4. Don't give up when a post gets no engagement. This is a long journey.ย 

5. Don't overthink the LinkedIn metrics. You aren't running paid media campaigns here.ย 
Stratifyz
Opinionated
+9
Business Development Rep
Iโ€™m well accustomed to #4 - Iโ€™ve gotten little to no love on previous posts.

Overall though, #1 is huge. I live a very structured day and if I just put on the block on the calendar to read a quick blog and post takeaways - itโ€™ll get done.
jwils
Politicker
+9
Sales Manager
psh Linkedin is dead. Just full of recruiters and people pushing a "brand."
Stratifyz
Opinionated
+9
Business Development Rep
Itโ€™s sad but Iโ€™m almost in agreement with you. Thereโ€™s a big community where I know my ICP hangs out but I think my leadership isnโ€™t too fond of us joining it.
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