Hey all, I'm an SDR for a SaaS company expanding in Europe and I'm trying to get better at building a strategy for outreach.
My current approach is driven by individual personas within target companies, but I want to be more targeted at the companies and build better strategies for individual accounts.
I'd appreciate being pointed in the direction of any useful resources or suggestions, since a Google search returns a lot of marketing spiel for CRMs and SEPs and doesn't give me the right level of detail.
When I'm account planning, I get a fair amount of detail from job descriptions, and from individual prospects pages, but I'm failing to turn this information into something more useful.
Apologies for the very "stream of consciousness" style post, but keen to hear everyone's thoughts.