sahil

Deepak Chopra of Sales

Notable Contributor

Celebrated Contributor

Notorious Answer

+13

Great post by VP Sales @ Outreach re: annotating case studies

I love the "add notes in margin" concept!

Mark Kosoglow

posted on LinkedIn

Executives HATE your case study. You send it anyway.

Even if they ask for it, they don't read it. There's no time.

Here's a super easy way to still help them get the content:

**This works for all forms of long content. Example in comments.**

1. Get the document, article, link, etc into PDF form.

2. Read it (funny how often reps never read their own stuff...you might find something really good in there!).

3. Use a PDF markup tool to highlight important parts.

4. Write notes in the margins.

5. Save the edits.

6. Send an email like this with a trackable link to the content:

{{their_name}}

You asked for our Zoom customer case study yesterday.

I know it'll be hard to find time to read these 6 pages. I want to help.

I highlighted the relevant parts and put notes in the margins.

You should be able to skim in 3 minutes and not miss anything important.

{{your_name}}