Anyone try handwritten notes for cold outreach? Seen any success? Or is that creepy AF to finds someone home address and send them a personal note?
someoneinsales
Handwritten Notes
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Creepy af doesn’t describe it. Handwritten notes for follow up is the real deal. Cold outreach.. no. Just no.
How else do you superset your outreach from all the others sending emails and cold calling?
You don’t. I mean, you do, but you don’t.
Listen, other people have disagreed with me. No one person is going to be right. But there are enough and more CISOs being whiny bitches that you call their cells. Imagine when they receive cold outreach AT THEIR HOMES.
You definitely want to be creative, set yourself apart, do something different. That’s the name of the game in prospecting. At the same time, the method you choose should strike a strong balance between being “effective” and “unlikely to royally piss everyone off”.
Letters to home (COLD) leans a little too far toward the latter. Yeah, you might get a slam dunk deal by being different. But who’s to say you couldn’t have gotten that same deal from a strong CC? On the flip side, you will unquestionably piss some people off by going to their home address. An inordinate number of people will respond that way. You might be burning potential deals than would come in otherwise. Even from the other side of the country, nobody wants to know that a stranger knows where their wife/children live..
Sales is always going to run some people the wrong way. Just stack the deck in your favour. As follow up, I think it’s a great idea. Cold outreach, I’m skeptical. But that’s just me.
¯\_(ツ)_/¯
Imagine a CSIO receiving a hand written, cold "call" to their home. hahahahahahaha
I cold physical mail over 200 CISO's, you're right some were cranky. But it got us business. This was to their work mailing address.
Pay extra for signature and put it in an 8x11 envelope so it doesn't get folded (small mail gets hidden in a pile / trashed)
Would never send it to their home so I stopped doing it due to covid.
Pay extra for signature and put it in an 8x11 envelope so it doesn't get folded (small mail gets hidden in a pile / trashed)
Would never send it to their home so I stopped doing it due to covid.
I send hand written cards at the holidays for cold outreach. They expect it then and won't flip out.
I do write hand written notes after the prospect becomes a client. Also I love the idea of the Pinatagrams. I have a couple of stubborn contacts in mind.
I do write hand written notes after the prospect becomes a client. Also I love the idea of the Pinatagrams. I have a couple of stubborn contacts in mind.
No one ever resisted opening a delivery from UPS or FedEx. Also, if you send something in a tube it has to sit on top of the mail since you can't really balance mail on top of it.
Handwritten notes only to follow up on successful outcomes; never for cold outreach.
Handwritten notes only to follow up on successful outcomes; never for cold outreach.
Personally, I'm a hard pass for cold outreach. For closed deals, sending a handwritten bday card is a different story. (I don't do it, but makes sense)
I don't think it's smart to set the tone for communications to be via carrier pigeon...
I don't think it's smart to set the tone for communications to be via carrier pigeon...
So no glitter bombs either?
You know your clients better than me!
I'm an SDR and I'm thinking about using these notes in my outreach, but only after I've made contact somewhere else.
Definitely want to include them, but only at the right time
Definitely want to include them, but only at the right time
Have you tried anything else besides email and calls?
Personally, I think it’s a great idea. Have you tried other methods first, though?
Ive posted about sending piñatagrams before and had huge success with that - but they also do “message in a bottle “. Yep, a literal message in a glass bottle.
FWIW I have a particular prospect in mind that I’m going to send a nude maid service to, with my business cards placed “strategically”. And yes I’m going to pay the ladies extra for the “full experience” 👀
Ive posted about sending piñatagrams before and had huge success with that - but they also do “message in a bottle “. Yep, a literal message in a glass bottle.
FWIW I have a particular prospect in mind that I’m going to send a nude maid service to, with my business cards placed “strategically”. And yes I’m going to pay the ladies extra for the “full experience” 👀
Hope I’m the prospect here
Are you in construction?
Not, but switching as we speak ;)
the juice isn't worth the squeeze for cold outreach, but you'd be surprised how far a handwritten note goes post deal close. Little things can massively increase customer retention.
Yea I’ve done it post close, but trying to find a way to break through all the noise prospects already get.
It used to be cool a long time ago, and some people still appreciate. Depends on the industry and on the persona you’re reaching out to I’d say. I don’t use them because of that, my personas are like 100% digital
Hand written notes outreach is the last cry of a dying VP of Sales
I sent a handwritten thank you note after every demo for 2 years. Dollar Store Thank You Cards, Forever Stamps. Sent them out 5 minutes after the demo ended no matter how it went.
Sending them out after forced me to take a walk post-call to the mailbox.
Why did I stop? Hard to know if people are at home vs in office.
Would love to get back into it but just don't trust the wfh landscape.
Sending them out after forced me to take a walk post-call to the mailbox.
Why did I stop? Hard to know if people are at home vs in office.
Would love to get back into it but just don't trust the wfh landscape.
Yea. Home mailing address is a tough one.
Creepy af doesn’t describe it. Handwritten notes for follow up is the real deal. Cold outreach.. no. Just no.
I wouldn't send them to their house, but part of the rationale is that note physically sits on their desk. They have to see it and think about you
Well most people are still remote. So figured might be a unique way to stand out from the cold calls and emails everyone is drowning in.
Yeah I totally get it. I just meant the house might be creepy, the office is not.
But we used to do this with collateral. At one point I sent big blueprint like documents to a bunch of VPs at some big banks I was trying to crack.
The document looked and felt like a blueprint, but was a graphic breakdown of how our software created processes that touched on their different divisions.
Worked great to get attention.
But we used to do this with collateral. At one point I sent big blueprint like documents to a bunch of VPs at some big banks I was trying to crack.
The document looked and felt like a blueprint, but was a graphic breakdown of how our software created processes that touched on their different divisions.
Worked great to get attention.
For cold outreach, yes - kinda creepy. I'd do it for prospects who become clients.
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