I sell dedicated internet. The big value prop is it's private, all yours. You're not sharing the same piece of fiber-optic cable as every business and house on your block.
The metaphor of our one-to-one vs. their one-to-many that seems to resonate is a gym. They can sell 1000 memberships, but if two people want the bench press at the same time it sucks (slowdown, lag, shitty).
Other metaphors have been a fire hose that gets spilt over and over into 100 garden hoses.
I want to bring some sort of prop/visual representation of this into the pitch, just like the Jenga blocks in The Big Short, but showing off this dedicated & private vs. shared & cheap.
Brilliant ideas welcomed and appreciated
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