Ok here’s the deal, the software I’m selling is ahead of it’s time and I’m having trouble getting people interested in it because they don’t understand what it is when I bring it up on cold calls/emails. Imagine getting a 50 year old male restaurant owner to sign up on Uber Eats 5 years ago - that’s the type of “ahead of it’s time” I’m talking about. What would you all do? Start by telling prospects something like “the industry is changing because now you’re able to do x with this new y!” Or act more casual about it and casually name stop the solution and assume they know what you’re talking about.
Help Selling A Brand New Industry Solution
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