NASalesLead

NA Sales Lead

Help: Your Best Break-up Email...

Ghosting. We've all experienced it. Most of the time it's expected early in the cycle.

But when it happens after several meetings, multiple stakeholder involvements, upfront commitments, and you are at the final stages and being asked for agreements to sign - it's frustrating AF. Sent over agreements for signature, and they disappear completely.

The consequences of getting ghosted at this stage are far more serious than early in the cycle. At this point, you've forecasted it and everyone up to your CRO is aware of the deal.

2 months later and over a dozen follow ups, still nothing.

Now that I've been raked over the coals in my sales meetings for these deals "slipping", I'm pretty much ready to send some direct comms out.

Please help - maybe I'm out to lunch and effed up somehow, maybe I missed something.

Any thoughts on...

A: What happened?

B: Would could I have done differently?

C: How should I proceed now?

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14 comments

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UserNotFound

Politicker

7

Account Executive

Subject: [It's not you, It's me...]
Prospect,
Did we break up and you not tell me???

Haha, kidding of course. That said, you've always been so prompt with replies so when I've failed to reach you over multiple attempts I was worried that maybe something had gone wrong.

I hope we're still tracking in the right direction, of course we'd love to earn your business for "X" project. Let me know if something has changed and you're no longer interested in _________ or if there's anything else we can do/answer for you ahead of moving forward.

UserNotFound

Politicker

1

Account Executive

Has always worked well for me, it's a definite "pattern interrupt".

NASalesLead

Contributor

1

NA Sales Lead

Hey thanks very much for this. Appreciate the template. <3

WomenWantMeFishFearMe

Politicker

1

AM

May steal this one and word it a little different here and there. Thank you!

CuriousFox

WR Officer

5

🦊

Check out this link. It includes Corp's break up template:

https://bravado.co/war-room/posts/best-break-up-email-to-re-engage-prospect

UrAssIsSaaS

Arsonist

4

SaaS Eater

For sure worth sending, and often times just a simple "Hey, based on our last discussion it seemed as though we were on the same page and ready to move forward, what has changed since then?" Be direct, at this point the deal is probably lost so just about anything is better than nothing.

FamilyTruckster

Politicker

1

Exec Director, Major Accounts

Absolutely ask them, just be careful on the tone. I would do it over the phone or in person not in email. Assuming that’s your plan.

hate me, hate my product, whatever. Just let me know. No harm no foul.

NASalesLead

Contributor

1

NA Sales Lead

Good advice - I'll keep dialing him and check my tone, 100%.

Diablo

Politicker

0

Sr. AE

But just be sure that don't dial him every now and then. I also prefer to call, emails come later.

emooney

Opinionated

1

RSM

Have you given up on xxxxx? People dont like to be quitters

goose

Politicker

0

Sales Executive

“Have you given up on…” works all the time, every time

LordBusiness

Politicker

1

Chief Revenue Officer

Subject line: Missed the Mark

Body:
Prospect,

It appears I've missed the mark somewhere in my proposal or your initiative has changed. Either way, I think its time I take mercy on your inbox and pull back on the follow ups.

If there is something I can do to wake things up again, or any feedback you have for me directly on where I may have missed, I'd appreciate it. Always trying to get better!

Appreciate the opportunity!
WR Savage

whathaveyousoldtomorrow

Opinionated

0

sales

Did you give up on XXYY?

mmuhlfelder

0

VP Sales, North America

Tried and true is the Sandler Sales "close the file" email. This gets a response nearly 100% of the time. The prospect wakes up and tells you to re-engage, tells you that in fact there is no deal ( cleans up your pipeline and stops you wasting your time), or continues to ghost you which is the same as your dealing being lost.

Hey Bob and Jim - Due to not hearing back you guys, I presume you are heads down on your Netsuite rollout and need for an integration solution is further down the road and not a priority this summer.

For now I am going to close the file and look forward to hearing from you later in the year.
Cheers, Arlo

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