Here’s how selling to decision makers affects your win rates.

Look at your pipeline. How many DMs do you have?


No, not direct messages. 


I’m talking about Decision Makers. DMs. 


If you’ve been in sales for longer than 30 seconds, you’re probably been told, You have to get to the decision maker!


*Nods head in obvious agreement.*


Sales leaders have done their best to drill the importance of “selling to power” in every team pipeline review. But it’s a lesson some sellers only learn through error. 


... click on the article to read more.

https://www.linkedin.com/pulse/heres-how-selling-decision-makers-affects-your-win-rates-devin-reed/
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sahil
Notable Contributor
2
Deepak Chopra of Sales
Gong Labs has awesome content.  Decision makers are busy, but keeping them loosely informed/involved is critical. I used to cc the DM on deals when we had important updates / progress to share. 

Would add "CC'ing <Decision Maker> for visibility"
CuriousFox
WR Officer
0
🦊
I practice this as well. I feel this helps keep everyone involved accountable. 
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