Look at your pipeline. How many DMs do you have?
No, not direct messages.
I’m talking about Decision Makers. DMs.
If you’ve been in sales for longer than 30 seconds, you’re probably been told, You have to get to the decision maker!
*Nods head in obvious agreement.*
Sales leaders have done their best to drill the importance of “selling to power” in every team pipeline review. But it’s a lesson some sellers only learn through error.
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