fred

salesperson

HOT GOSSIP!!!!!!!

You clicked because you had t know what the gossip is right?

Iuse this in all my cold emails - everyone likes to open it to see what the gossip is

i put

subject: Hot Gossip (their competitors name)

their competitor will be a client of ours already so i can word email around that

you're welcome #sdr101 try it and let me k now if it works for you

👑 Sales Strategy

23 comments

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salesnerd

WR Officer

Head of Growth

I would be so annoyed if I got this email.

funcoupons

WR Officer

👑

It reads as spam at the worst, and unprofessional at best. Work emails aren't for gossiping...

fred

Valued Contributor

salesperson

OK, imagine you're a CEO and your direct competitor keeps hitting press for growth - and you're pissed about it - then you get an email saying 'hot gossip - £22m saving for xxxxx company'' (THAT company who are doing better than you - CEO opens it - I explain how 4 years ago my company saved xxx company said figure and can he forward me to who deals with this product for him if I sent 10 like this out I typically see on response

valid point - I am in the UK so .....wondering if it's a culture clash here? thoughts?

sketchysales

Politicker

Sales Manager

Fred, i feel like this would go down even worse in the UK than it would in other countries. It would sure piss me off and i know it would certainly piss off my customers. Maybe dependent on industry.

SalesGal

Politicker

Account Executive

I feel like I would be too

sahil

Notable Contributor

Deepak Chopra of Sales

I did click. But this email would be better if you actually added in some hot gossip. Irrelevant is fine.

Humor is a gateway drug.

MSPSales

Politicker

Partner Development Manager

What’s the response rate like (good, bad and the ugly). Do you book meetings off this?

fred

Valued Contributor

salesperson

legit my best performing email - i also add something in that's really good like a stat such as £200k cost avoidance for xcompanyx - it's literally go to if i need meetings - gets opened a lot, like a lot a lot - i figured it is doin to human phycology being nosey etc - here in the uk ppl love gossip soooo

YoursTruly

Politicker

Account Executive (SaaS)

Open rates don’t mean booked meetings. Is your product so terrible that you have to use a competitor just to get a click?

Trinity

WR Officer

BusDev

Tactic is to strategy as weather is to climate. IMO, I think a tactic needs to be linked back to the overarching strategy to have a deep impact.

CuriousFox

WR Officer

🦊

If this was in my Outlook I would junk it immediately. I clicked on this platform since I'm trying to be respectful and answer as many savages as possible.

fred

Valued Contributor

salesperson

its honestly my best performing - wonder if it's perceived differently in the UK to the us??

slaydie

Big Shot

Account Executive

Yeah, I definitely think there is a difference between the countries. My company has offices in the US, UK and Canada and all of them use different messaging. I feel like the UK has a better sense of humor but that's just pure feeling, no fact to back that up

fred

Valued Contributor

salesperson

I get into places by being 'unprofessional' - honestly, I just speak as i speak to you guys but with massive value, the hot gossip thing is always with some fucking unreal stat or case study you know? - it's odd because i see the USA as a country that would be more 'out there' - so what's' corporate' world like in the US?

poweredbycaffeine

WR Lieutenant

☕️

🤦‍♂️

SalesPharaoh

Big Shot

Senior Account Executive

I would click hahaha but what's the plan afterwards?

fred

Valued Contributor

salesperson

i have this thing where i tie in humor with a killer stat so this would read 'hot gossip: £22m saving for xxxx'' gets opened, then its down to the content of the email afte rthat - its my best performing subject line for opens and meeting bookings

SalesPharaoh

Big Shot

Senior Account Executive

interesting I'll have to think of a way to apply it with my prospects

cw95

Politicker

Sales Development Lead

If I open a misleading email I read the first sentence then close it, how often does this work for you?

CharmingSalesGal

Politicker

Account Executive

HA- this got me, I think this is a very interesting tactic!!

NorthernSalesGuru

Politicker

Manager, Outbound Sales

I’m gonna pass on this…I kind of have an image to maintain with my clients. Not sure if they want bullshit thrown at them - makes it harder to have genuine connects if and when you do

BmajoR

Arsonist

-1

Account Executive

Trash. My content is fire and relevant so that's why they open AND respond.

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If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

fred

HOT GOSSIP!!!!!!!

23 comments

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