The War Room
Discussion
Post

HOT GOSSIP!!!!!!!

You clicked because you had t know what the gossip is right?


Iuse this in all my cold emails - everyone likes to open it to see what the gossip is


i put


subject: Hot Gossip (their competitors name)


their competitor will be a client of ours already so i can word email around that



you're welcome #sdr101 try it and let me k now if it works for you

πŸ‘‘ Sales Strategy
7
salesnerd
WR Officer
+16
Head of Growth
I would be so annoyed if I got this email.Β 
funcoupons
WR Officer
+12
that's queen coups to u
It reads as spam at the worst, and unprofessional at best. Work emails aren't for gossiping...
fr
fred
Valued Contributor
+4
salesperson
OK, imagine you're a CEO and your direct competitor keeps hitting press for growth - and you're pissed about it - then you get an email saying 'hot gossip - Β£22m saving for xxxxx company'' (THAT company who are doing better than you - CEO opens it - I explain how 4 years ago my company saved xxx company said figure and can he forward me to who deals with this product for him if I sent 10 like this out I typically see on responseΒ 

valid point - I am in the UK so .....wondering if it's a culture clash here? thoughts?
Show 1 more replies
SalesGal
Politicker
+6
Account Manager / FSR
I feel like I would be too
sahil
Notable Contributor
+15
Deepak Chopra of Sales
I did click. But this email would be better if you actually added in some hot gossip. Irrelevant is fine.

Humor is a gateway drug.
MSPSales
Notorious Answer
+5
Account Executive
What’s the response rate like (good, bad and the ugly). Do you book meetings off this?
fr
fred
Valued Contributor
+4
salesperson
legit my best performing email - i also add something in that's really good like a stat such as Β£200k cost avoidance for xcompanyx - it's literally go to if i need meetings - gets opened a lot, like a lot a lot - i figured it is doin to human phycology being nosey etc - here in the uk ppl love gossip soooo
Yo
YoursTruly
Opinionated
+1
Account Executive (SaaS)
Open rates don’t mean booked meetings. Is your product so terrible that you have to use a competitor just to get a click?
Trinity
WR Officer
+7
BusDev
Tactic is to strategy as weather is to climate. IMO, I think a tactic needs to be linked back to the overarching strategy to have a deep impact.
poweredbycaffeine
WR Lieutenant
+10
Bean Juice Drinker | Sales Savant
πŸ€¦β€β™‚οΈ
closedwon
Politicker
+7
VP Sales
Thanks for sharing!Β 
CuriousFox
WR Officer
+13
Senior Account Executive
If this was in my Outlook I would junk it immediately.Β  I clicked on this platform since I'm trying to be respectful and answer as many savages as possible.Β 
fr
fred
Valued Contributor
+4
salesperson
its honestly my best performing - wonder if it's perceived differently in the UK to the us??
slaydie
Politicker
+7
Account Executive
Yeah, I definitely think there is a difference between the countries. My company has offices in the US, UK and Canada and all of them use different messaging. I feel like the UK has a better sense of humor but that's just pure feeling, no fact to back that up
Show 1 more replies
SalesPharaoh
Big Shot
+10
AM BDR
I would click hahaha but what's the plan afterwards?
fr
fred
Valued Contributor
+4
salesperson
i have this thing where i tie in humor with a killer statΒ  Β so this would read 'hot gossip: Β£22m saving for xxxx'' gets opened, then its down to the content of the email afte rthat - its my best performing subject line for opens and meeting bookingsΒ 

SalesPharaoh
Big Shot
+10
AM BDR
interesting I'll have to think of a way to apply it with my prospects
cw95
Politicker
+6
Sales Development Lead
If I open a misleading email I read the first sentence then close it, how often does this work for you?Β 
CharmingSalesGal
Politicker
+8
Account Executive
HA- this got me, I think this is a very interesting tactic!!
NorthernSalesGuru
Politicker
+5
Manager, Outbound Sales
I’m gonna pass on this…I kind of have an image to maintain with my clients. Not sure if they want bullshit thrown at them - makes it harder to have genuine connects if and when you do
spoderman
Arsonist
+10
Friendly Neighborhood Spoderman
Trash. My content is fire and relevant so that's why they open AND respond.Β 
2
Hot chocolate lovers?
Question
13
Cocoa brands
si
+28
Beans , Β  verbalzzzzzz , Β  sickofthetoxic Β  and 28 people voted
3
Hot or ice coffee?
Question
9
7
Hot Tub Time Machine πŸ”₯πŸ› ⏰
Discussion
5