CrazyTechnocrat
How Branding will impact Sales? Lets share few thoughts
Does Brands had power?
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A good branding effort can make your job a bit easier as a sales person. Something that stands out and is easy to remember helps keep you closer at mind.ย
If you have to spend the first 10 minutes of the call explaining who you are, the rest of the call is pointless. Branding is life
Its a blessing and a curse. My current company is recognized as a leader, but people think we do not innovate as we have been around for awhile. But, it gets us in the door to show what we do today for sure! Similar to coffee's point, if you need to explain who you are, you already lost.ย
Branding goes into the why you do things, the who you do it for, this is what makes Apple so much more succesful than microsoft, they advertise their why instead of the what they do.
ie. are you organized, efficient, and powerful? our products are for you then, because they are these too - apple
Microsoft - we have x processor, x screen, x inches on the screen, and the best keyboards
ie. are you organized, efficient, and powerful? our products are for you then, because they are these too - apple
Microsoft - we have x processor, x screen, x inches on the screen, and the best keyboards
Great branding helps you sell your value instead of losing time explaining who you are.
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