How can I use Sendoso in my favour?

Our marketing team tells us that deals are 'x' times more likely to close if we use direct marketing; gifts.

Our SDR team use uber eats / starbucks etc... as incentives for tricky prospects to join meetings, no need for me to tell you how those meetings go.

As an AE, working opps to close, how can I use sendoso effectively? Looking for real life examples please :D