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How Do People Balance Competition With Teamwork

In sales it seems important to have a balance of (friendly) competition and teamwork. How have people balanced this at their organization so your SDRs are working and competing with each other to their benefit? It seems to be a fine line between having your SDRs compete amongst themselves without pushing anyone to burn out, but at the same time making sure people help each other and give their co-workers the resources they need to succeed.

I believe
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๐Ÿงข Sales Management
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2
Ace
Arsonist
+9
CEO
Balance. A little bit of both is the best
Incognito
WR Officer
+10
Master of Disaster
its called referrals. Happy customers help close the next deal.ย 

If a colleague has a happy client in a similar industry, I'll absolutely ask for a referral and vice versa. Get the reputation of being the best office/company ever.ย 

No idea if this translates to SDRs, though.ย 
Chep
WR Officer
+10
Business Development Team Lead
I think it can. If you sell to someone and they have an amazing experience they are much more likely to refer that SDR,
Salespreuner
Big Shot
+11
Regional Sales Director
Lovely analogy
WCK
Politicker
+8
Padre de Tequila
So we are team based here and while we all compete with each other to see who closes the most rev within the team/org, we all are extremely helpful as a team as we want to be the top team in the org consistently, which we've done 5 of the last 8 months, with two months as the #2 team and our lowest as the 4th team(Out of a very large amount of teams I will add).

It's a healthy balance of friendly competition.
Salespreuner
Big Shot
+11
Regional Sales Director
Balance needs to be healthy. ๐Ÿ’ฏ
WCK
Politicker
+8
Padre de Tequila
Healthiness is key amirite
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CuriousFox
WR Officer
+11
Needer of Life Alert
Teamwork with a healthy dose of competition ๐Ÿ’ฏ
Chep
WR Officer
+10
Business Development Team Lead
A perfect yin/yang
funcoupons
WR Officer
+11
Kahluapons
Keeping the competition friendly is key. Sales contests and some good natured ribbing can go far to bring the team together in achieving their goals. But the team also needs to celebrate each other's successes. If anyone is caught poaching deals or otherwise sabotaging someone else's success it needs to be dealt with swiftly and harshly.ย 

Management needs to treat everyone fairly and not talk down to a rep just because they're not doing so well that week. They also can't treat high performers like they're above the rules.
Chep
WR Officer
+10
Business Development Team Lead
Amen. Especially "If anyone is caught poaching deals or otherwise sabotaging someone else's success it needs to be dealt with swiftly and harshly."ย 
SA
SADNES5
Politicker
+6
Business Development
The gamification of work, we see it here too. You have 9 (as of writing this comment) votes in the poll. With my only upvote.ย 

It's a game.ย 

Ever hear about "crabs in a bucket?"ย 

They pull each other down while trying to get out. Zero Sum game
Chep
WR Officer
+10
Business Development Team Lead
Crabs in a bucket metaphor is spot on
Salespreuner
Big Shot
+11
Regional Sales Director
Balance. Team work makes dream work. So that's a bit more important
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