S
S

Salesandcoffeedude

Business Development Representative

Valued Contributor
Opinionated
Personal Narrative
+4

How do you balance personalization and automation?

Is it better to send 25 personalized emails a day (1 line to an already written cadence template) + 50 calls and 25 LinkedIn messages


Vs.


100 non-personalized emails, 100 linkedin messages and 100 calls


selling SaaS for old people with no budget, tech knowledge or business experience

🎈 Mentorship
👑 Sales Strategy
⏱ Time Management
16

15 comments

Sort by:
SunTzu
Opinionated
5
Legendary Historical Figure
Automation stinks to high hell nowadays. Slow down to speed up
Salesandcoffeedude
Valued Contributor
1
Business Development Representative
Like my boy lightening McQueen 
braintank
Politicker
3
Enterprise Account Executive
If you're selling to dumb dumbs it won't really matter ;)
Salesandcoffeedude
Valued Contributor
2
Business Development Representative
Tell me about it. They're literally the definition of God complex 
Diablo
Politicker
2
Sr. AE
If you are selling in a high velocity environment (small ticket size, less sales cycle), high number of leads - semi personalized cadence might work or else not. I love personalization thought I end up spending a bit more time, success rate is better than sending non-per emails
Salesandcoffeedude
Valued Contributor
0
Business Development Representative
What's a good reply rate and meetings booked rate to aim for 
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
Well, I can tell when someone sends me an automated email that’s going to 1000 other people and it gets an automatic delete and is moved to junk mail.

Hope that answers your question.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
My best cold outbound was literally me sending an email from Outlook to the person I wanted to reach.  Every time.

But I'm not an SDR/BDR.
jefe
Arsonist
1
🍁
My solutions are pretty complex and our target market is pretty narrow, so the first approach all day.

The second really only works if it's a commodity/highly transactional.
AnchorPoint
Politicker
1
Business Coach
If automation comes off as automation it is a failure.
GDO
Politicker
1
BDM
High volume works for transactional businessmodels. But tailor as much as possible.
Not_2_Salezy
Member
0
Program Manager
Try both approaches and answer your own question.
Gasty
Notable Contributor
0
War Room Community Manager
Relevance > Personalisation >>> Automation
SaaSam
Politicker
0
Account Executive
How many automated emails/txts/inmails do you respond to? 

Personalize.
SgtAE
WR Officer
0
AE
I don't send emails unless asked. Calls first, identify the right people and pique interest, then send emails. 

Anyone I email who is relevant I can get them on the phone quicker imho. 

Related posts

10

Prospecting without Personalization?

Advice
🔎
💌
📞
14
10

Personalization

Question
🔎
👑
👥
16
13

Personalization or Automation?

Question
💌
💼
🔎
13
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
© 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.