Depends on industry. Is it a niche B2B product or something "mainstream"?
Mr.Pickles
Arsonist
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Sr. Customer Success Manager
braintank knows best
newboy
Valued Contributor
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Complete Sales team
It's a celebrity training product.
braintank
Politicker
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Enterprise Account Executive
It'll teach me how to be a celebrity?
I started out in PR ages ago. I had to do a lot of media contact since I was low person on the totem poll.ย
I would: 1) find the publications and/or journalists that cover your industry. Check the masthead or about section and find a person to contact. Then it's just a matter of cold calling.
2) if you have the budget, hire an agency to do #1. The advantage is they already have existing relationships with writers and publishers.
3) If there is a celebrity attached to this product, lean on their publicist to do the outreach.ย
newboy
Valued Contributor
0
Complete Sales team
So, my goal is to do #1
But I have no idea where to start or where to look.
Blackwargreymon
Politicker
2
MDR
If there is a celebrity attached to this product, lean on their publicist to do the outreach.ย
Clashingsoulsspell
Politicker
1
ISR
It'll teach me how to be a celebrity?
MR.StretchISR
Politicker
1
ISR
braintank knows best
Mr.Floaty
Politicker
0
BDR
If you're selling a sales training workshop, make sure it's specific to a certain part of the process.
9 comments