Lawless

Business Development Manager

How do you generate new leads?

New leads are fundamental to the growth of a healthy sales pipeline. Getting new prospects to feed the top of the sales funnel has to be done consciously and deliberately. Do cold calls really work? I'd like to hear from you

👑 Sales Strategy

📞 Cold Calling

👥 Social Selling

16 comments

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LordOfWar

Tycoon

Blow it up

Cold Calls don't work for me, but warm calls do. IMO cold calls = no previous intel on the company, just randomly dialing the number and pitching blind. Warm call = you know why you calling, know the company and feel you have a real solution to a problem they know or may not yet know about.

Make a list called SWOT which stands for the company's Strengths, Weaknesses, Opportunities, and Threats.

Then make a second list of your most profitable customers. Identify what makes them profitable, their story, the pain points you solve, the unique issues they face, and their market position.

Then make a third list that combines the two. Ideally, you want to be looking for companies that are similar to your top earners while also fitting into the Strength and Opportunities areas of your SWOT list. This gives you a starting point to do searches for similar companies, and a story to tell of why you are reaching out which hopefully leads to some easy wins.

Weaknesses and Threats are good to know as they will help you handle objections or provide suggestions to your management for targeted growth/improvement to become more competitive.

jefe

Arsonist

🍁

Ding ding ding

DungeonsNDemos

Big Shot

Rolling 20's all day

SWOT for the win! lol always makes me think of Jared from Silicon Valley

Sunbunny31

Politicker

Sr Sales Executive 🐰

Perfect.

TennisandSales

Politicker

Head Of Sales

yes....we need people to sell our product to. that is sales 101 i guess.

this is a very Linked In-ish post.

jefe

Arsonist

🍁

Agreed, surprised not to see people coming for him lol

braintank

Politicker

Enterprise Account Executive

Not worth it...

TennisandSales

Politicker

Head Of Sales

😂

LordOfWar

Tycoon

Blow it up

Hello fellow buzinus prophesionals!

Sunbunny31

Politicker

Sr Sales Executive 🐰

Holiday weekend.

NotCreativeEnough

Big Shot

Professional Day Ruiner

its just too easy. either an obvious commish farm post or someone who is just desperate for engagement. Either way, there may be some actual decent responses here if anyone is in a good enough mood.

ThatNewAE

Big Shot

Account Executive - Mid enterprise

LinkedIn Sales Navigator - The bible. Any new lead / company that I need - I simply go to nav and get myself the titles I am looking for.
It's important to prospect in the accounts where even the marketing team hasn't reached out to yet - chances of your emails / calls being attended to would be higher that way.

CuriousFox

WR Officer

🦊

Research. Constant research.

NotCreativeEnough

Big Shot

Professional Day Ruiner

ZoomInfo and LinkedIn for finding contacts. then primarily cold email to prospect. I'll mix in some cold calling to higher value contacts, but email is where I get the bulk of my meetings from.

kermitthefrog

Catalyst

Sales Consultant

Absolutely. I hardly cold call. Just do a lot of emails. A/B testing to see what works.

Wellss

Tycoon

Channel sales

Website visitor tracking

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Lawless

How do you generate new leads?

16 comments

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