The War Room
Question
Post

How do you get out of your cold calling rut?

🔎 Prospecting
💌 Cold Emailing
📞 Cold Calling
11
funcoupons
WR Officer
+11
up in Fiji, under paddy
Remember that cold calls = cold hard cash. Can't think of anything more motivating than that.


Also remembering that even though cold calling sucks and even the best salespeople don't like it - the worst thing that can happen is that someone says no or hangs up. Who cares. On to the next one! 
Beefany28
Politicker
+6
Business Development Representative
This is a good comment!! Like it!
CuriousFox
WR Officer
+11
Senior Account Executive
Oh I loathe it. Pre-covid when I could cold call in person? I lived for that! I think I dislike phone calls in general 🤷‍♀️
The_Sales_Badger
Notorious Answer
+6
Account Executive
Set prospecting hours every day, and hold yourself accountable to dedicating strictly that, prospecting.  If you set 2-hours a day making non-stop calls - absolutely no breaks - your meeting numbers will sky-rocket.  

After 3-days of this, your confidence will transfer & your authority will be more appreciated by the prospect.  If you try this, and it doesn't work, I'd like to see your pitch.
chubbspeterson
Politicker
+6
Business Development
This is crucial, especially as you progress and your weeks get busier and busier! 
TheRealPezDog
Notable Contributor
+9
Account Manager
They don’t call him the fucking honey badger for nothin folks!  Golden comment.
lazysdr
Contributor
+1
Senior SDR
Yes! I’m going to do this the next couple of days! And taking you up on showing my script to you if it doesn’t work at all! But hoping it doesn’t come down to that 
The_Sales_Badger
Notorious Answer
+6
Account Executive
Let me know how it goes!  Thanks for the comment.
chubbspeterson
Politicker
+6
Business Development
Make a little competition for yourself to see how many "NO's" you can get in x amount of time. The "Yes's" always follow close behind. 

This will help boost your activity, while also taking a negative of the cold calling process and turning it into a tiny mental positive. That positive energy will build on itself and translate through the phone and will generate results. 
The_Sales_Badger
Notorious Answer
+6
Account Executive
Love this.
friendlyginge
Politicker
+5
Account Executive
This is truly what I need to read right now 
AB
ABGConnect35
Partner Sales Manager
Take an improv class.  Learn how to create conversations and have fun with it.
GrindingSales
Opinionated
+5
Account Executive
Are you talking results or the act of putting in activity of cold calling?
GrindingSales
Opinionated
+5
Account Executive
If you are referring to getting in the activity, I like to gamify the process for myself.  For example, I like to see what my ratios are of success calls vs. non success calls.  I view success as making any sort of progress on getting important info like the decision maker's contact info, finding out lease info, current equipment info etc.  
Beefany28
Politicker
+6
Business Development Representative
More along the lines of not having much success, or just burnt out
SiliconBBQ
Politicker
+3
The Metal Rooster
today's a new day, next week is a new week, and we're almost in a new month. you're already out of the rut if you decide to be.  

don't beat yourself up about it. we all go through these ups and downs.... 

Show 2 more replies
Re
RedLightning
Politicker
+7
Mid-Market AE
stop for a minute, step away from your desk and go read some of your customer stories. 
lazysdr
Contributor
+1
Senior SDR
Yes!! 💯
WCK
Notorious Answer
+11
Padre de Tequila, General of the Coors Knights
Honestly if it's a closing rut itself, I look back to my most successful months/quarters to see what my process was then, and where I differ now. I tend to find that I've become less direct, or lazy in my pursuit, and it's easy to rectify. Listen to recordings of closing DM calls vs. recording of current DM calls and give honest feedback. Get back to what made you successful.

If it's a rut in terms of actually picking up the phone and dialing, change up some things. New work space in your house, go for a brisk walk, and understand that the dials you make dictate your success both monetarily and within the company. You got this.
AlecBaldwinsHairline
Valued Contributor
+5
SDR Manager
Pickup the phone.

You can't get out of the rut unless you just do.  There's really no way around it.

Have a shitty paycheck when your job is contingent on cold calling, if that doesn't help you're screwed.
SiliconBBQ
Politicker
+3
The Metal Rooster
simply, call by call. you kNOw your way out. that's the type of rep you are. you got this. 


that's what i tell myself at least... And self, you are unstoppable. 
JDialz
Politicker
+5
COO
If it's low reach to set ratio, I make it a priority to role-play with people on my team. That way I can hear a lot of objections before dialing and if I encounter them live it isn't the first time I have heard them that day.
JJASBE
Catalyst
+6
Director, Solutions Sales
I played a lot of basketball growing up, and my mantra was always 'shoot when you're on, and shoot when you're off.'  That said, I've found that the way out of a cold-calling rut is to make some more cold calls.  Simple, yet magical in my own experience.
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
grind on, its the only way. We all slump but its building dominoes, they will start to topple in a good way eventually. Lay the ground work and keep digging
curd
Opinionated
+3
AD
Use markers for selection of contacts on as much of your prospecting as you can.

A marker can be: “they use a competitor” “this person moved into leadership in the last 90 days” “they use a tool we integrate with” “they used to work at a current customers company but left” etc.

if you have a reason to get excited for the call then it’s way easier to make them. Also all of these sources tend to convert at a much higher rate. 
Adslanger1
Opinionated
+3
Senior Account Executive
Back to the basics baby! Oh and I take a few tokes.
Chep
WR Officer
+10
Business Development Team Lead
P.T.O
Beefany28
Politicker
+6
Business Development Representative
Hahaha! All out! 
JuicyKlay
Politicker
+9
AM
First bump my chest and yell “I am the best!!!!!!!”
Beefany28
Politicker
+6
Business Development Representative
HAHA!! Love it!
Soiboi
Politicker
+5
Account Executive, EIAS/Compliance
Activity leads to results and I want that Breaaaddddddd
SgtSDR
WR Officer
+7
Business Development Representative
My current method is having a new AE starting next quarter and my old ones being so petty that i'm out here tryna build pipe for the new AE and showing up the old ones 
TheRealPezDog
Notable Contributor
+9
Account Manager
Make more of them, or find better reasons to
TheRealPezDog
Notable Contributor
+9
Account Manager
Always remember they can’t stab you through the phone, they can only hang up.  
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