We all know that depending solely on the messaging and sequences set by marketing or our sales leader can only take us so far, and sometimes the first mentioned can take things to a spamming frenzy that drives away good prospects. With that said, don't get me wrong I respect the amount of research that is spent time wise and money wise on their campaigns and leads, I do.
However, I feel that sometimes they want to have complete control on the messaging that is being sent and and set automatic emails to be sent after 2 calls or whatever and well here is where things tend to derail and loose complete trust in the process that SDRs and AEs have to go through to create interest and close a deal.
I've been an SDR for a little under a year and have learned a lot, I also work for an outsourcing sales organization so we do have to depend a bit on the messaging set out by marketing from the clients.
How do you guys and gals balance out or minimize spamming your prospects?
12 comments