My team will give up after 2-5 touches. I once sent a guy 32 custom emails and he got in the pipe. Curious what your take on this is?
How do you know when a lead is worked "enough"
16
Until they tell you to jump off a cliff.
bravado won't let me like. so, "like".
Sounds like 32 is a good number. :)
In all seriousness, they should all be getting continual outreach unless it's not a good fit for your solution.
In all seriousness, they should all be getting continual outreach unless it's not a good fit for your solution.
sure. this keeps it simple. might not hop in now. but down the road.
UNTIL THEY EITHER BUY OR FUCKING DIE
But usually until they at least reject me a couple times and then my SDR too
But usually until they at least reject me a couple times and then my SDR too
I like you.
hahah yes, stole the words outta my mouth.
Right, my original answer was "when they sign the contract". :)
2-3 rejections and you keep going - uber millennial status.
Some of my biggest deals are people who said no for months and then caved and took a meeting.
Depends, are they opening the emails or doing any sign of life?
2-5 touches is very little, I would say minimum 13 for someone you consider a potential buyer
2-5 touches is very little, I would say minimum 13 for someone you consider a potential buyer
what do you use to monitor touches/opens/engages?
one tool? multiple tools? any good ones?
In the crm, I can see how many touches I have done
Me too!
This seems wild to me, in my industry I'd end up on a watchlist if I reached out more than 3 times to someone saying "no".
Once I've been told no, I peel off and let any auto-send/marketing stuff take over.
But if I am being ignored or ghosted, I'm going to stay on it.
But if I am being ignored or ghosted, I'm going to stay on it.
Agreed, I will stay on a ghost but a no usually just accepted.
I have 10-15 touches. 5 is too less and never worked effectively for me.
sure - i dig it.
Also curious, are we talking about these number of touches in aggregate or one channel only (example: email)?
I guess I meant aggregate. but focused sales touches. Not marketing nurture to keep them warm.
When they say no
Seems legit ๐คทโโ๏ธ
Definitely somewhere between those two numbers
till they issue a cease and desist
5-7 touches seem to be the magic number for me. There is so much negativity in the world, people are practically programmed to say no. I think it also depends on your industry and the buying cycle of the end customer. The more things tighten up with inflation and other pressures, it's only a matter of time before budgets start to get frozen, pushed or plucked for other projects - both public sector and commercial/enterprise.
I have been in the game for quite a while and it's been a spell since the 2008 crisis. A recession doesn't mean no business is being done - contraction doesn't happen equally across all segments. So the adage of what made you successful is not sufficient to keep you there is on the money when things tighten up.
I have been in the game for quite a while and it's been a spell since the 2008 crisis. A recession doesn't mean no business is being done - contraction doesn't happen equally across all segments. So the adage of what made you successful is not sufficient to keep you there is on the money when things tighten up.
When the deal is closed/won or the person tells you to "Fuck off!".
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