How do you make a cold email less cold?

Personalization is key, but what else can you do?

🎈 Mentorship
💌 Cold Emailing
📞 Cold Calling
60
Kinonez
Celebrated Contributor
13
War Room Enthusiast
Name of the prospect, reason for reaching out, and sign "with warm regards"
bamageorge
Celebrated Contributor
11
International Sales Director
Haha I see what you did there
EH20
Politicker
7
Manager
hahaha golden!
Kinonez
Celebrated Contributor
3
War Room Enthusiast
Hahahha did you? What do you mean? 
Kinonez
Celebrated Contributor
4
War Room Enthusiast
Thank you mate! 
MrPotter
Valued Contributor
6
Trainer
I love this. Im so adding this to my enail script xD
Kinonez
Celebrated Contributor
4
War Room Enthusiast
Hahahaha they won’t get the joke, but let me know how it goes!
paddy
WR Officer
12
Director of Business Development
Have you tried heating it up in the microwave?
paddy
WR Officer
6
Director of Business Development
^fuck I just realized everyone else here thinks they're as funny as I am and beat me to the punch. Bravo, young grasshoppers.
bamageorge
Celebrated Contributor
6
International Sales Director
Hahaha 🤣
Mr.Pickles
Arsonist
10
Sr. Customer Success Manager
turn on the fireplace - actually, @Beasthouse was funnier. Relevance bamageorge, relevance, and concision. 
bamageorge
Celebrated Contributor
9
International Sales Director
🔥
Mr.Pickles
Arsonist
6
Sr. Customer Success Manager
wise and deep words 
bamageorge
Celebrated Contributor
5
International Sales Director
Indeed, my friend, Indeed.
Beasthouse
Opinionated
7
Corporate trainer
wear a sweater! jk hahah relevance and event triggers are really your only tools 
Andr3dwar
Arsonist
8
Logistics Manager
LOL! XD  wear a sweater! 
bamageorge
Celebrated Contributor
7
International Sales Director
LOL 
bamageorge
Celebrated Contributor
6
International Sales Director
hahahaha that was funny! 
NoSuperhero
Politicker
5
BDR LEAD
Dial and leave a message directing them to the email. :D
AlphaCharlie
Arsonist
3
Account executive
Oh yeah, love this, do it all the time!
bamageorge
Celebrated Contributor
4
International Sales Director
Don't we all? haha

Beasthouse
Opinionated
1
Corporate trainer
was just gunna say i teach this daily and yet not once have I ever let a VM direct me to an email

EH20
Politicker
4
Manager
Send them at noon
AlphaCharlie
Arsonist
4
Account executive
I see what you did there!
EH20
Politicker
3
Manager
Did you?
bamageorge
Celebrated Contributor
3
International Sales Director
Whaaat? lol
RealEstateVeep
Politicker
4
VP of Real Estate
Subject line: MEET SEXY SALESPEOPLE NEAR YOU
bamageorge
Celebrated Contributor
2
International Sales Director
Hahaha 
hurtscuzimold
Opinionated
0
Dude abiding
This has to work, right?
RealEstateVeep
Politicker
0
VP of Real Estate
It has a strong response rate among the Boomers 😜
ragnarlothbrok
Politicker
0
Key account manager
💀 too funny, I like this 

Beasthouse
Opinionated
0
Corporate trainer
this is the funniest thing I have read on bravado
MrPotter
Valued Contributor
4
Trainer
Turn off pc's fan before sending. 
hurtscuzimold
Opinionated
2
Dude abiding
I’m new to bravado. Let me warm up to these posts first
Beasthouse
Opinionated
0
Corporate trainer
Welcome to the Chaos

MaximumRaizer
Politicker
2
Sales Manager
Nothing sucks more than hearing a pushy salesman. My ears bleed every time.
Blackwargreymon
Politicker
2
MDR
Have you tried heating it up in the microwave?
CuriousFox
WR Officer
1
🦊
Duchess
1
Co-Founder & CEO
Less is more, and don't be too salesy.  Don't forget the personal touch at the end (eg" Have a nice day!").
bamageorge
Celebrated Contributor
2
International Sales Director
Love it, don't be a pusher, be real. 
ragnarlothbrok
Politicker
1
Key account manager
🌶🌶🌶🌶 throw some of these in the subject title
Justatitle
Big Shot
1
Account Executive
Helps to sit on it for a bit usually some body warmth will transfer…
bamageorge
Celebrated Contributor
2
International Sales Director
Lol 😂
AnchorPoint
Politicker
1
Business Coach
Shot of Whiskey.
bamageorge
Celebrated Contributor
2
International Sales Director
Down the hatch!
FightingFistDrangon
Politicker
1
Director of Sales
Dial and leave a message directing them to the email.
Clashingsoulsspell
Politicker
1
ISR
Have you tried heating it up in the microwave?
MR.StretchISR
Politicker
1
ISR
Dial and leave a message directing them to the email.
AinslieStreet
Politicker
0
Sales Consultant
Exclamation points.
goose
Politicker
0
Sales Executive
“We both know…”
bamageorge
Celebrated Contributor
3
International Sales Director
Classic! 
Sheriff
Politicker
0
Sales Trainer
Send 5 more
Boutdamtime
Politicker
0
Client Executive
Print it out and put it on my prospects car after emailing to make sure they got it
RedLightning
Politicker
0
Mid-Market AE
RELEVANCE > PERSONALIZATION

Do you really care that someone saw that you went to the same college as them when solving business challenges? 

What can you research that lines up with buying triggers for your product? Reference that and now it's RELEVANT TO THEM!
bamageorge
Celebrated Contributor
2
International Sales Director
Love it! Thank you for your contribution!
Thesamiam13x
Celebrated Contributor
0
Sales
I know this is a cold email, but let me warm you up with this $5 Starbucks coffee card 


anbapo
0
regional
Try: making it 3 lines, referencing how you are connected & what action you´d like & putting your picture in the signature (with costume it 10x everything)

AutoSmiler
Arsonist
0
Account Executive
Use video, if you don't have vidyard I suggest trying out the free version....it works pretty damn well 
GDO
Politicker
0
BDM
Some of my colleagues use video. 

if you have a quote from them in a magazine or something. Just put “your quote in x magazine” as the subject line. 
Sniper
Valued Contributor
0
Enterprise Account Executive
Inflection
Mr.Floaty
Politicker
0
BDR
Spend a few minutes checking them out online and looking at the contact's LI, write down any specific questions I want to ask that deviate from my norm, that's about it.
41
Members only

Creating Need with Cold Emails

Discussion
14
21
Members only

Do you include hyperlinks in your first cold email touch?

Question
21
Do you include hyperlinks in your first cold email touch?
60% Yes
40% No
173 people voted
24
Members only

Do you Follow up Cold Calls with an email?

Question
17
Do you follow up Cold Calls with an email?
92% Yes
8% No
215 people voted