Even before automation took over, it felt like selling through LinkedIn DM's, connection requests and voicemail was a bunk strategy.
Some people do it well but it seems to convert at a much lower rate than the phone or email.
How are ya'll doing this right now?
Personally, the main success I've seen is through content creation and brand awareness. I reach out to people that engage with me but never mention my content. The conversations are much warmer but it feels more like a way to warm up your outreach rather than a place to do it.
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