The title says it. I've been moved/promoted to working fortune 500 Enterprise accounts from working commercial SMB leads. I'm doing a lot of research and reaching out to my sales leaders, but still could use some advice. Obviously, I'm not blasting cold emails to CEOs of fortune 500 companies, but here's my strategy approach and if you see how it can be improved/changed, feel free to say so.
1) Research(Company, what they do, pain point)
2) POC(ICP- Am I speaking to the right person)
3) If so, send a hyper custom email based on why I'm reaching out to them because within the industry(insert pain point statistic), here's how we can help with problem x and if your company is facing similar issues, would it make sense to further the conversation?
How should I be allocating my time? (Researching accounts/news, calling, custom emailing)
Could use some advice