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How Do You Use Linked-In for Selling?

We are really digging deep into Linked-In and how to more effectively utilize this as a sales tool for our SDRs. We have a new marketing campaign that is generating lots of leads via Linked-In that are warm conversations, which makes us realize we need to step up our game. Currently no success via Linked-In.


Best Practices? Advice? Tips?

๐ŸฅŽ Training
๐Ÿงข Sales Management
๐Ÿ‘ฅ Social Selling
8
JuicyKlay
Politicker
+9
AM
1. Use sales navigator to create target account and contact lists. Set daily or weekly email reminders for new contacts and accounts added to those lists.ย 

2. Follow your target accounts and send connection requests (I send blank now - some people recommend personalizing messages) to your prospects.ย 

3. Start engaging with your prospectโ€™s content in a non-sales way. Add value as much as possible.ย 

4. Send a 50 second personalized video intro (using LI messenger on mobile app) to your prospects when they accept your connection request. 10 second intro - 30 second personalized value prop - 10 second soft CTA.ย 

5. Repeat and add more contacts/accounts to the mix. The less salesy you are up front and the more you add value and build credibility, the more meetings you will book.ย 
Rallier
Politicker
+9
Account Executive
Who is your ICP? The performance of your social selling initiatives depends highly on this. For example, salespeople are much more active on LinkedIn while software engineers might not be.
Riss
Opinionated
+4
I donโ€™t even know anymore ๐Ÿคช
Digital Marketing Managers/Leaders from enteprise B2C companies primarilyย 
Rallier
Politicker
+9
Account Executive
Yeah unfortunately I can't help out there very much. The most successful social sellers that I know sell to salespeople and B2B marketers. Their goal is mainly focused on sparking conversations, not necessarily pitching people.
Beefany28
Politicker
+6
Business Development Representative
I feel like I haven't Iย  get anxiety reaching out to ppl on there! LOL
cw95
Politicker
+6
Pricing Executive
just keep liking all of those peoples posts for a while and then send them the pitch so they will have your name in their head.ย 
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
Almost exclusively research at this point. Navigator messaging success rates used to be through the roof. These days..not so much.
Artemis
Politicker
+7
Business Development Representative
Honest opinion? Be an attractive female.
JuicyKlay
Politicker
+9
AM
That doesnโ€™t hurt!
kelun8
Politicker
+4
AE
I don't typically use Linkedin to sell nor do I think people like to be sold on Linkedin.

I just Linkedin as a touch point, send a super personalized message, and continue to use phone/email as a channel to get the meeting.ย 
3
Do you guys use LinkedIn for selling or networking more often?
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What are some of the leverages that you use from other depts for your sales tactics?
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How to best use LI Sale Navigator?
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