Anyone win deals off of futures? Want to show we are evolving, get them excited/potentially influence it without being pinned down to a hard date.
How does everyone communicate product roadmaps to prospects?
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It's a dangerous game. I've always adhered to a "only sell what's on the truck" strategy.
You're right, it's a slippery slope. I like that mentality; focus on what you can control and it reduces chance of churn - but sometimes people want to know where the truck is headed
I've brought in executives from my company to deliver roadmap/vision presentations. They're typically conservative in their approach, and that way it's their ass on the line if we don't deliver, not mine ;)
This is the way to do it. Let the execs take the responsibility here. That's what they do. ๐
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