We’ve all them. The big wins. Those that require something crazy to catch the customer’s attention.
Two examples….
- Found out on a Tuesday afternoon that my customer was meeting with the competition Thursday. Wednesday morning I was on a cross country flight to have dinner with them. Flew back Thursday morning deal in hand.
- Spent 6 weeks in another state tightening up operations in one of our locations. Earned 5x business after.
What’s your favorite?
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