The War Room
Question
Post

How long should a demo actually be?

I’m on the fence on this. I have seen that when demoing products at every company I see the same things. Prospects get very bored because most of the products look the same when comparing our competitors. Either that or it’s overwhelming the noobs. Even when demoing just the parts that apply to them to make it relevant it’s still not anything special. Thoughts?

📣 Demos
4
Rallier
Politicker
+9
Account Executive
It entirely depends on the product, but anything longer than 30 minutes I find is too long. I tend to lose engagement
Chep
WR Officer
+10
Business Development Team Lead
15 minutes to an hour depending on the product. Demos can be boring but your energy presenting can have a huge impact on the prospect's engagement. 
TheRealTommyCallahan
Arsonist
+6
Assistant to the Account Executive
I see most demos lasting 30 minutes. Depends how in depth and if the customer wants to talk a while. 
CuriousFox
WR Officer
+11
Senior Account Executive
I think the average attention span in meetings is 15 minutes, so I'd keep it 15-30 and make it as interactive as possible. 
Salespreuner
Big Shot
+11
Regional Sales Director
30-45 mins for me. Makes sure a short ppt+demo+qsns are exchanged
3
Ideal demo time
Discussion
14
What's the ideal demo time?
+40
ndswz ,   SaaSsy ,   BCD   and 40 people voted
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4
What defines the efficacy of your demo?
Question
5
What defines demo Efficacy?
+31
Do.it.for.the.checks ,   pretengineer ,   SaaSsy   and 31 people voted
*Voting in this poll no longer yields commission.
7
How long do you let a prospect sit over a proposal?
Question
9