h9rry2005

Entrepreneur

How long until you give up on a prospect?

How many emails would you have to send to give up on a prospect? I have been cold emailing for a while now, but I haven't got a single response from a prospect. I am looking to set a limitation on how many emails should I send a prospect before I give up. I'm doing this to save more time.

Wanna hear your thoughts about this, guys. Thank you!

💌 Cold Emailing

14 comments

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Annonny

Big Shot

Account Executive

I don't unless I know they are going out of business! I will do 4-6 month followups..

TennisandSales

Politicker

Head Of Sales

my cadence is:
call, voicemail day 1
day 2 - nothing
Day three call

repeat for a total of 14 business days. if i have no response, i take them out of the sequence and try again at a different point.

h9rry2005

Good Citizen

Entrepreneur

Thanks for this! Really helpful info!

Just curious, what industry are you in???

TennisandSales

Politicker

Head Of Sales

i have been in financial services, marketing tech, but i have been in the pharma/life science industry for the last few years

antiASKHOLE

Tycoon

Bravado's Resident Asshole

what are you saying in your emails? That could also be a part of the issue. I prefer calling every other day for about 2 weeks, mix in an article or something pertaining to them on the 5th day. Send a 2 minute video intro on day 7. lots of things to do.

adrienmc

Good Citizen

Founder @LaGrowthMachine

Numbers of follow ups doesn’t matter - content does. And it’s rare to have cadences with more than 3-5 emails/LinkedIn DMs with valuable/engaging copywriting. Sometime you just run out of arguments. If you have no more value to provide and your emails basically are friendly reminders, I’d advise snoozing the prospect for 6 months. Wait for new contents, product updates, whatever will help you down the road to reactivate

CuriousFox

WR Officer

🦊

Depends on the sales cycle. But you can always move on to a different contact within the company.

hh456

Celebrated Contributor

sales

never - they have to actually die to get off my list.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

I NEVER give up!

That said, I give greater priority some some over others.

Doogie1111

Fire Starter

Director of Business Development

Yessss! Awesome attitude!

Kosta_Konfucius

Politicker

Sales Rep

How many accounts do you have? Are they a current client? Unless its an A account or have less than 10 accounts then i continue to follow up until 3 months. If they are that important focus on getting an intro from a peer of theirs

Gasty

Notable Contributor

War Room Community Manager

Ok, so here's what's probably happening:

- You're living in Universe A. Where this prospect is special to you. You think about them everyday. You think about "touching" them. An Email is a "Touch". So you do that. Once. Twice. Thrice.You think your emails are being
Sent --> Opened --> Read --> Ignored. And you conclude that the prospect is not responding to you by choice. And you're confused how many more emails it's going to take for them to reply.

- Your prospect is living in Universe B. Where you are not special to them. They don't think about you everyday. They don't care about "how many times I'm being touched". Because they aren't counting. Maybe, they don't understand what you are saying in your email. Maybe, they are not even reading / opening your email. Maybe, they are not even in that company and just haven't updated their LinkedIn.

Universe A is very very very different from Universe B.

So it isn't really about how many more emails it's going to take to get them to respond. But more about, stepping into their shoes and thinking from there. Here's what you can do:

1) Research and confirm if they're actually relevant to reach out
2) Research and confirm their Email ID from a couple of more sources
3) Really ask yourself honestly: if you were them, would you have responded to the email? do you understand the email? is it relevant for you? does it add any value in your life? Make changes accordingly to your content.
4) Experiment: With maybe a GIF, a Loom Video, or maybe even with a different email ID since your emails might be going in spam
5) Try other medium like Linkedin / Cold Call / Twitter

And don't forget, what's happening in your universe, might not actually be happening in theirs.

Doogie1111

Fire Starter

Director of Business Development

Just a perfect summary of awareness. Thank you!

JustGonnaSendIt

Politicker

Burn Towns, Get Money

'Never give up, never surrender'

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If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

h9rry2005

How long until you give up on a prospect?

14 comments

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