Currently going through Sales Development Cracking the Code of Outbound Sales for my first time and I've approached social media wrong all along, especially the obvious being LinkedIn. I've always tried to go about it like going through posters on a wall and catching someone's attention by posting something cool about your product and done.
In the book, it says that 20 mins a day on LinkedIn and having deliberate goals like:
Follow 3 prospects.
Comment on a relevant post.
Like one relevant post.
Publish one update.
Connect with new prospects and include a personal note.
Publish a long-form post weekly.
And to be honest I've never done any of that except like a post and connect with prospects. And well I can see how going about this strategy like this would work when one is consistent.
The only thing I would disagree with is to write a personal note when connecting with prospects.