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How many mins a day are you putting into your social selling?

Currently going through Sales Development Cracking the Code of Outbound Sales for my first time and I've approached social media wrong all along, especially the obvious being LinkedIn. I've always tried to go about it like going through posters on a wall and catching someone's attention by posting something cool about your product and done.


In the book, it says that 20 mins a day on LinkedIn and having deliberate goals like:


Follow 3 prospects.

Comment on a relevant post.

Like one relevant post.

Publish one update.

Connect with new prospects and include a personal note.

Publish a long-form post weekly.


And to be honest I've never done any of that except like a post and connect with prospects. And well I can see how going about this strategy like this would work when one is consistent.


The only thing I would disagree with is to write a personal note when connecting with prospects.

Minutes you spend on LinkedIn
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๐Ÿ‘‘ Sales Strategy
๐Ÿ’ก Education/Resources
๐Ÿ‘จโ€๐Ÿ’ป LinkedIn
5
goose
Politicker
+10
Sales Executive
None of that helps in my opinion
NoSuperhero
Politicker
+6
BDR
Curious to know why?
goose
Politicker
+10
Sales Executive
I donโ€™t think buyers buy based on social equity. ย Posts and connections look and smell like sales pitches. ย 
DaveGreen
Arsonist
+8
Head of Sales
I feel like engaging with your prospects works really well. I think people are more susceptive to having a meeting as you've already 'given' them something in the form of engagements (you know, were all longing for confirmation on the internet - call them internet hoes if you will) and therefore they're more likely to give you something back.ย 

Make sure it's meaningful though!
NoSuperhero
Politicker
+6
BDR
Thank you @DaveGreen!! I'm trying to become better at that.
GDO
Politicker
+6
BDM
I just follow my main prospects and if thereยดs something I could interact with or congratulate them with Iยดll do it. Everything is good to reconnect with those prospects.

Iยดm not really a content creator or anything.
NoSuperhero
Politicker
+6
BDR
Me neither, but it seems that most people that create some sort of content are more successful. Just how I see it everywhere now, not just in sales.
st
steakalldayerryday
Opinionated
+4
AE
2+ hours
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