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How many of you actually hate marketing?

One of Corp's signatures is his hatred towards marketing. Fair, valid, and generally warranted. The satire of that has translated to the War Room and is inherent at this point.


Is this satirical hatred real for you, or do you purely find it funny because you can relate to why one could hate marketing so much?


For the record, I'm not currently in a role where marketing really hinders what I do, but I have been, and I get it.

Marketing?
Attached poll
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๐Ÿ˜‚ Sales Humor
๐Ÿคทโ€โ™‚ Poll
๐Ÿ“จ Marketing
9
Rallier
Politicker
+9
Account Executive
At my last company marketing did absolutely nothing. Wow 7 attendees at the webinar and 2 ebook downloads? Our absolutely cold leads converted way better. All they did was slow down my outbound process
BigCheese
Arsonist
+8
Agency Recruiter
I'd much rather cold call/email than pursue ass leads. Especially when those ass leads have priority and I'm forced to chase, knowing nothing will come from it.
Rallier
Politicker
+9
Account Executive
100% this. Nothing more frustrating
ARRisLife
Politicker
+3
Account Executive
I think the common grievance and I've experienced this a lot myself is the fact that sales and marketing aren't totally aligned. Marketing is measuring tons of metrics that don't necessarily translate into quality leads converting into sales opportunities. We get our company meeting and marketing is up there touting all this pipeline they've influenced and all us reps are rolling our eyes because we're not seeing the same impact on our side.

I think when done correctly and with the right leadership it can be hugely impactful, but I haven't experienced it yet.
BigCheese
Arsonist
+8
Agency Recruiter
I think this is the best analysis of this. Never really thought about it like that, but you're 100% right.
slaydie
Politicker
+5
Account Executive
Love hate relationship for sure! They do offer value but then are quick to take credit for anything that they can get their hands on, so thats my biggest beef.
BigCheese
Arsonist
+8
Agency Recruiter
Fair enough, seems to be a common gripe.
LoonLoon
Director of Customer Experience
Marketing at my org is organized around generating leads for sales, our OKRs are tied together.
BigCheese
Arsonist
+8
Agency Recruiter
Props to your org! If it works, it works!
Chep
WR Officer
+10
Business Development Team Lead
Marketing sounded a lot cooler until I get into sales and realized marketing wasn't the primary way to generate business
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
The last several places didn't send emails out under my name without telling me, which was a big improvement over my first company. The most annoying thing about marketing is applying way too much value to the work they do.
BigCheese
Arsonist
+8
Agency Recruiter
I hate having stuff pinned to me that I'm not responsible for. Been there, annoying as hell.ย 
Re
RedLightning
Politicker
+7
Mid-Market AE
It's happening on LinkedIn now. I had a paid message from a rep at a company who's product I am wildly not a fit for. I'm a sales rep selling Mar tech and I got multiple paid messages for something related to heavy machinery in the shipping industry. The annoying part was my options on LinkedIn were book demo or block the rep forever.ย 
MMMGood
Celebrated Contributor
+10
Senior Account Executive
They serve a purpose and contribute into the funnel...but it's a love/hate relationship.ย 
BigCheese
Arsonist
+8
Agency Recruiter
Exactly howโ€™d Iโ€™d sum it up as well.ย 
MMMGood
Celebrated Contributor
+10
Senior Account Executive
I think it's important thought to support Marketing efforts as much as possible though...and not just be apathetic towards them.ย 
Show 1 more replies
CuriousFox
WR Officer
+11
Needer of Life Alert
Ambivalent.ย 
1nbatopshotfan
Politicker
+5
Senior Director, Enterprise Technology
The product I work on has great product marketing. The company generally is weak. Itโ€™s pretty clear that our product team is going to be promoted up to fix larger problems. Great for them, bummer for our group.ย 
BigCheese
Arsonist
+8
Agency Recruiter
Good for them though, and good for the company if that's essential. Nice to have that comradery.ย 
beachNsales
Politicker
+3
Account Executive
Hated marketing at my last corp job. At a startup now and we only have 2 marketing people. I work really closely with one of them and absolutely love him. He actually takes me input and wants to know what I'm seeing.ย 
BigCheese
Arsonist
+8
Agency Recruiter
I feel like startup relationships are different, in a great way. I'm at a startup right now, and the relationships I have with all my coworkers and even my boss are much stronger, transparent, and collaborative.ย 
beachNsales
Politicker
+3
Account Executive
I agree 100%. Smaller teams, you work more closely. Everyone is trying to pull the rope rather than just being a number. My relationship with my boss is widely better. I feel like he actually cares about me.ย 
Show 1 more replies
SA
SADNES5
Politicker
+6
Business Development
A|B EVERYTHING... but why not just ask the client what they prefer... I don't care about anything else.ย 
Re
RedLightning
Politicker
+7
Mid-Market AE
@BigCheeseย It's one of those "there's nuggets of truth in comedy" things that varies org to org. Generally, it's an alignment issue. But, NOTHING is more frustrating than self sourcing a deal and seeing marketing try to claim attribution because an absolute rando accidently downloaded a form from our website in 2015
wutang
Account Development Representative
I was in marketing before I switched to sales and I hate myself a lot less nowย 
thegrinch
Politicker
+5
SDR
Marketing at my company sends us webinar leads which are usually pretty good. They design our website and white papers which is something we use. I don't feel very strongly in any direction about marketing. They do sometimes call us into zooms that I think are a waste of time lol.ย 
Lambda
Politicker
+6
Sales Consultant
wish i was better at it, its completely valuable!
DizzyRascal
Opinionated
+5
BizDev
marketing does 1 webinar and gets promoted, I miss my quota 1 quarter and I hear the words 'pip'.ย  WTF.
SA
SADNES5
Politicker
+6
Business Development
Carol Baskins is to Tiger Sanctuaries as Marketing is to Sales.

A necessary function, and I am sure it's filled with great people. I just haven't met any yet.ย 


(Kidding) We have some pretty decent folks, but they are in on the joke.ย  ย 
TheRealVladimirPutin
Opinionated
+5
AE
Upgraded from the second option to the first now that our marketing team is trying to force AEs to use terrible spammy emails with 1% response rates.ย 
BigCheese
Arsonist
+8
Agency Recruiter
Oooooo AEs as well? That's a tough look.ย 

unsubscribe.
Incognito
WR Officer
+10
Master of Disaster
I would like to know if we even have anyone who fills this role at my firm.ย 

Honestly, we have to do this job ourselves in addition to sales activities and it blows.ย 
BigCheese
Arsonist
+8
Agency Recruiter
That's a real momentum killer right there.
Incognito
WR Officer
+10
Master of Disaster
@BigCheeseย tell me about it.
4
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