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How many times should you follow up with a prospect?

Is there a magic number for how many times you should follow up with a prospect? My sales team follows up with potential clients religiously. It get to a point where we dont know if it's even worth our time.


What does your follow up process look like?


πŸ”Ž Prospecting
10
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
Do you mean actual prospects, leads that have downloaded something or pure outbound?
Hotlead
Politicker
+7
Producer
Actual Prospects if you been able to get through to them or they won't respond to your emails, or voicemails. Is it worth following up for months on end with no return?Β 
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
For a true prospect, follow up occasionally (1-2x a month) with content or events relevant to them. But don't just follow up constantly.
For people you made outbound contact with, just throw them in a drip campaign and check back in maybe once a quarter.
Soiboi
Politicker
+5
Account Executive, EIAS/Compliance
Is this a follow-up to a call you had or how many times you should reach out before giving up. need some conextΒ 
NoSuperhero
Politicker
+7
BDR
I'd assume as often as necessary???? IDK, that's a good question...
juan2free
Arsonist
+4
Strategic Account Manager
This is more based on Industry and Territory than a specific number. What are you in?
Hotlead
Politicker
+7
Producer
Commerical InsuranceΒ 
juan2free
Arsonist
+4
Strategic Account Manager
If you are selling to the C-suite or VP level - 2/3 times over a week. if they don't reply, I bet its dead and marketing should nurture for you
softwarebro
Politicker
+4
Director of Sales
8-10 touches before it goes to marketing
ZebraStripe
Opinionated
+1
Sr Sales Director
I read somewhere that it takes on average like 4 touches to actually get a response.Β  I'd say 5-7 times on a completely cold prospect.Β  For someone who you've run a meeting with you should follow up considerably more, and with your final outreach attempts you can get a bit more aggressive.Β  "Have you given up on this?"Β  "I get the sense that this isn't a priority anymore", etc.
NorthernSalesGuru
Politicker
+5
Account Executive
Yeah this question either needs more clarity or is dependant on so many factors....
SleuthstarSDR
Opinionated
+2
Sales operations for SaaS Corp
Atleast 5 times over a reasonable time frameΒ 
Tanmocha_
Contributor
+2
Senior Account Executive
I follow up until I get a no. But being incredibly persistent in the beginning and then slowing down to eventually a monthly to the point email is how I get a lot of my sales now. But in my industry, it’s 100% relationship based. So keeping relevant and always finding a reason to or another way to communicate with them, like social media, is one of the only ways to close. I close a lot of other reps past leads because they gave up before the customer was ready to buy.Β 
4
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RealPatrickBateman , Β  SoCalSales , Β  DungeonsNDemos Β  and 31 people voted
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4
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