How many times will you call a prospect after they don't answer the first time? At what frequency? I typically don't make a lot of repeat calls, just call with volume consistently and try to catch folks at the right time...
As@poweredbycaffeine says all about having a sequence and running through it.
Currently running a 15 step sequence at work and that includes 6 emails, 6 calls and 3 LI touches over 21 days.
A fair few of the emails are just auto-bumps citing the first email or call attempts
poweredbycaffeine
WR Lieutenant
4
☕️
Are you not using a regular cadence for your outbound prospecting? Seems like chaos without a system. A mix of calls and emails, maybe LI message for good measure.
CoorsKing
WR Officer
4
Retired King of the Coors Knights
I typically leave a VM, send them an email, and then follow up with 8 or so calls. Frequency is kind of random, just depends on when I have time to make calls. After about 8 calls and emails, I let them simmer for a bit before trying again (a few months or so).
At that point I may just toss them in a marketing drip until they make it back in the rotation.
CuChulainn
Catalyst
1
SDR Hybrid
@InQ5WeTrust@poweredbycaffeine@BigMeech Thanks for the feedback. Yes, of course, I run cadences - they've been highly effective. However, I only have one call built in, then 5 email touches. I haven't utilized LI much so I'll have to search tips on the threads here. I don't make many repeat calls, if I call someone more than once it's few and far between. My TL, on the other hand, has one prospect he's called like 38 times or something. I may tinker with a cadence with more/different touch points over a loner period of time, just hasn't been an issue to date.
CoorsKing
WR Officer
4
Retired King of the Coors Knights
Absolutely! I do recommend making repeat calls, at least a few. What happens if they are a good buyer but you just happen to call them while they are in the bathroom or something? I would say maybe 5-8 ish calls built in do the trick, after that I would move on to a new prospect and circle back in a few months
InQ5WeTrust
Arsonist
2
No marketing, mayo isn't an MQL
Definitely agree with @BigMeech worth having a couple calls in there incase you genuinely just catch at a bad time - nothing can beat the phone for speed even if it's a pain at times.
Definitely recommend checking out LinkedIn or even video as well.
Different people like different forms of communication.
Macdaddy
Arsonist
1
Team Lead
It all depends on how many prospects to have in your arsenal against your number of minimum dials.
Diablo
Politicker
1
Sr. AE
I run a 12 steps sequence with a mix of emails and phones. When I notice someone opening an email, I try to call them asap and got response (not many times but yet got it).
inboundsalesrep
Politicker
0
SDR
2-3 times a week or if they don't pickup up rip some people who can get you in touch with them
GDO
Politicker
0
BDM
First 2 times no vm then a vm.
I try 5 ish times with mails inbetween and LI upfront.
ChicagoCloser1717
Politicker
0
New Business Development Representative
As an ADR make as many dials as necessary. Sometimes the 5th call just cause you called at a better time of day or something
cw95
Politicker
0
Head of SDR
IMO it depends on the size of the company.
Small ones - you are going to get to that annoying gate keeper each time - larger, numerous.
Small - try emailing first and then once they open/click you go with 'good morning, yeah, can i speak to John (is he expecting your call) no not really but he did ask me to 'ring him' on the 24th'.
13 comments