The War Room
Question
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How many “touches” does it take to get a meeting?

Curious what other sales savages have experienced in number of touches it takes to book a meeting with a cold lead / prospect.

Number of Touches
Attached poll
*Voting in this poll no longer yields commission.
🔎 Prospecting
6
paddy
WR Officer
+10
Account Executive
3-5 is standard but usually those are unqualified and are more a result of persistence. If you have a solid message that resonates with a prospect it should only take 1-2 times.
slaydie
Politicker
+5
Account Executive
agree. I find that if the message resonates I can generally get a message back after email 2 - which is normally a float up type email. Mind you, I am prospecting into SMB-MM companies. ENT is a whole different ballgame. I'm no expert there but I think it requires more touches?
funcoupons
WR Officer
+11
up in Fiji, under paddy
Totally agreed. My best qualified leads are always ones who weren't that tough to get at. 
JuicyKlay
Politicker
+9
AM
Bonus question: When you finally get that meeting booked, did the prospect commit over a phone call, email, or social message?
MitchandMurray
Politicker
+2
Business Development Director
I’ve had the most success talking to a prospect on the phone, sending over some collateral afterwards and from there booking a meeting via email 
stanrym
Valued Contributor
+5
CEO
if your follow-ups are value-based, you can do as many as you like. I tend to keep it between 3-5.
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
I read that as Touche, and i thought it was super troopers meow that you had to say Touche 10 times to a prospect. LOL. I liked it better then. 

But for real it takes 8-14 these days it seems
11
How many times will you call a prospect after they don't answer the first time? At what frequency? I typically don't make a lot of repeat calls, just call with volume consistently and try to catch folks at the right time...
Question
12
18
How many connects do you get with qualified prospects in a day on average?
Discussion
31
How many connects do you get with qualified prospects in a day on average?
Co
+186
sublimesan ,   Samwise ,   ColdCallHotCoffee   and 186 people voted
*Voting in this poll no longer yields commission.
11
When reaching out to Execs, do you need more or less touches?
Advice
21